Marketing & Engagement Specialist

City of West Allis•West Allis, WI

1d•Hybrid

About The Position

The City of West Allis is seeking an experienced Marketing & Engagement Strategist to join its award-winning marketing team. This role involves creating and managing content across various digital and print platforms, including social media, press releases, and website content with SEO-friendly copy. The ideal candidate is a creative individual with strong writing skills, and experience in graphic design, content management, and social media strategy is preferred. This position offers the opportunity to work with an enthusiastic team in a fast-paced environment and comes with great benefits and a hybrid schedule.

Requirements

Bachelor’s degree in Communications, Journalism, Public Affairs, English, Marketing or other related field required.
At least 6 years of progressively responsible experience in communications, journalism, media or public relations – this would include website and social media content development, communications and public relations experience; or an equivalent combination of training and experience sufficient to successfully perform the essential duties of the job.
Strong writing skills are essential.
Submit 2–3 original writing samples or communication pieces that demonstrate professional communications experience.
Submit 3–5 examples of original social media posts created on behalf of a brand, organization, or company.

Nice To Haves

An all-around creative with experience in graphic design, content management, and social media strategy is preferred.

Responsibilities

Organizes, plans, directs, and executes communications functions.
Develops, maintains, revises, improves, and enforces communications policies and procedures.
Works closely with Marketing & Engagement Director in the areas of communications strategy, messaging execution, campaign development, and communications policy development.
Compiles communications campaign data and prepares reports.
Assists in the development of the Marketing & Engagement Department budget.
Evaluates communications strategies and resources; designs and implements effective and efficient approaches for communications utilizing available technology.
Assist Mayor and City Manager with special projects as assigned.
Create, coordinate, and execute comprehensive marketing plans for City events, committees, and campaigns.
Serve as social media liaison to City partner organizations.
Create original graphic design materials for print or digital platforms as needed.
Create original videos including scripts and graphics as needed for web and social media.
Photograph City events as needed.
Assists in the coordination and implementation of the City's Tourism initiatives.
Serve in a supportive capacity to Marketing & Engagement Director and as a secondary point of contact for the department.
Work with the Graphic Designer on printed publications and online content to ensure a positive and consistent brand.
Attends and participates in meetings as representative of department.