Marketing Director
About The Position
We are seeking an established marketing professional with a proven record in product commercialization. The Safewaze Marketing Director is a new position designed to sit at the intersection of product and sales, transforming technical product features into compelling stories that drive brand growth. You'll shape marketing strategy and budget with a path to leading the team as the department grows. If you're energized by a challenge, thrive in a collaborative environment and know how to speak the language of engineers, salespeople and tradespeople — this role was built for you. THE COMPANY YOU WILL BE JOINING: Branded manufacturer and marketer of fall protection equipment #1 player in our market with exceptional growth potential Mission-driven: we are committed to providing the highest quality fall protection equipment serving the construction, industrial, solar, wind, tower, energy and general safety markets Safewaze is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day
Requirements
- Bachelor's degree in marketing or related discipline required
- 8+ years of relevant work experience with minimum 2 years in leadership position
- Proven experience managing budgets, defining trade show presence and building effective go-to-market strategies
- Experience marketing manufactured products through distribution channels
- Background in construction, safety, industrial or technical B2B products preferred
- Proactive, leadership mindset; able to find solutions and make decisions
- Track record of driving growth through established KPIs and data analytics
- Demonstrated ability to lead strategic direction of marketing collateral
- Comfortable learning and utilizing a range of software and technology
- Portfolio required with relevant project examples showcasing product launch
- Proven excellence in written, verbal and visual communication
- Self-motivated and resourceful, undaunted by change and fast pace
- Embodies Safewaze core values: Respect, Precision, Urgency, Mastery, Positivity
Responsibilities
- Lead go-to-market planning from developing strategy to overseeing execution
- Help develop annual budget and departmental strategy across multi-channel B2B platforms
- Proactively identify additional tools to support all levels of the sales channel
- Initiate campaigns to drive engagement with specified products and emerging markets
- Monitor competitive landscape and market trends to inform strategy
- Set creative direction and review key deliverables for strategic alignment
- Develop trade show strategy, presence and product storytelling
- Lead evolution of established programs for distributor merchandising and sales swag
- Mentor and develop marketing team members, with an opportunity to lead direct reports
- Collaborate with all teams including sales, product, distributors and end user
Benefits
- Competitive Salary
- comprehensive benefits that includes healthcare
- 401k matching
- vacation
- company paid holidays
- annual bonus plan based on company performance
- Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement
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What This Job Offers
Job Type
Full-time
Career Level
Director
