Marketing Director

PACS Group • Columbia, SC

8h • Onsite

About The Position

The Oaks Post Acute is seeking an enthusiastic and creative Marketing Director to join their skilled nursing and rehabilitation team. This role involves developing and implementing marketing strategies, building relationships with referral sources, representing the facility in the community, identifying opportunities for growth, and showcasing the quality care provided. The ideal candidate is a people person with a passion for marketing and a heart for serving others, looking to make a meaningful difference.

Requirements

• Bachelor’s Degree from an accredited college/university, or equivalent.
• Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.
• Strong communication and interpersonal skills.
• A confident, outgoing personality with a relationship-building mindset.
• Excellent organization and follow-through.
• Creativity, initiative, and a results-driven attitude.
• Professionalism and the ability to represent our facility positively.
• Proficient in Microsoft Suite products.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers and employees.
• Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desk top or laptop computer.
• Regularly required to sit, stand; walk and talk, read or hear.
• Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator.
• May be necessary to assist in the evacuation of residents during emergency situations.

Nice To Haves

• Marketing, sales, healthcare marketing, or business development experience preferred.
• Experience in skilled nursing, rehabilitation, healthcare marketing, or referral development is a plus.

Responsibilities

• Develop and implement creative marketing strategies to promote the facility and services.
• Establish and maintain strong relationships with hospitals, physicians, discharge planners, social workers, community organizations, and other referral sources.
• Represent the facility at networking events, community activities, and professional meetings.
• Identify new opportunities to increase referrals, strengthen community awareness, and support census growth.
• Share the work of the team and highlight the quality care provided to residents.
• Develop outreach plans, track marketing efforts, and build strategies that support continued growth.
• Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.
• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities to maintain and increase census and provide community information.
• Develop and maintain written policies and procedures for the release of information concerning residents, employees, and the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures, and establish rapport between departments.
• Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility’s policies and procedures governing the release of information.
• Ensure that public information describing services is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Organize and implement continuing internal communications through various channels.
• Schedule and participate in departmental meetings concerning marketing and public relations programs and activities.
• Provide creative support for activity and social services departments.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support.
• Contact the news media when new programs or promotions are implemented.
• Keep the Administrator informed of relevant news media accounts.
• During emergencies, establish a public relations area to assure accurate release of information.
• Assist department directors in planning, conducting, and scheduling in-service training classes, on-the-job training, and orientation programs concerning marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment.
• Follow established ergonomics policies and procedures.
• Prepare a departmental operating budget for approval by the Administrator and allocate resources.
• Serve on various committees of the facility as directed by the Administrator.
• Maintain the confidentiality of all resident care information, including protected health information.
• Report known or suspected incidents of unauthorized disclosure of information.
• Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.

Benefits

• Competitive Salary: $70,000–$85,000 annually
• Benefits Package Available
• A collaborative team environment
• An opportunity to make a real impact in the lives of residents and families
• The chance to grow relationships, develop creative ideas, and help our facility thrive!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager