Marketing Director (Full-Time or Fractional)
About The Position
Our client is a personal injury firm representing real people with real problems: car wrecks, trucking collisions, workplace injuries, wrongful death claims. Their growth has been built on results and on the reputation of the attorneys who deliver them. They're looking for a Marketing Director who can take that foundation and build something lasting — a recognizable brand, a connected community presence, and a marketing operation that runs with precision. This role sits at the intersection of strategy, execution, and relationship-building. You'll work directly under the direction of the lead attorney to shape and protect the firm's brand across every channel and touchpoint. You won't be cold-calling strangers or blasting inboxes. You'll be building the kind of genuine connections that make people think of our client first when someone they know gets hurt.
Requirements
- A strong technical marketing foundation — SEO, social media platforms, digital advertising, content strategy, and basic analytics
- Demonstrated project management ability; you can run multiple initiatives simultaneously and keep every one of them moving
- Experience managing a small team or coordinating across vendors and contractors
- Event coordination experience, from planning through execution
- A natural connector's instincts; you build relationships through genuine interest and follow-through, not scripts and cold outreach
- Experience in personal brand development, ideally for a professional, executive, or public-facing individual
- Clear, direct communication skills; you'll work closely with firm leadership and need to earn that trust quickly
Nice To Haves
- Prior experience in legal, healthcare, or another trust-driven industry is a meaningful advantage
Responsibilities
- Developing and executing the firm's marketing strategy
- Managing and mentoring an in-house social media team, ensuring content is consistent, on-brand, and strategically driven
- Overseeing the firm's relationship manager, coordinating outreach efforts that are warm, community-focused, and authentically aligned with the firm's values
- Planning and coordinating events, including vendor sourcing, contract negotiation, and day-of logistics
- Managing vendor and agency relationships across design, media, video production, and any other external partners
- Keeping campaigns and projects on track using solid project management practices — deadlines, budgets, and deliverables don't slip on your watch
- Tracking performance across channels and reporting results clearly and regularly to firm leadership
- Maintaining brand consistency across digital, print, and in-person presence throughout North Alabama
Benefits
- Competitive pay
- Paid time off
- Ongoing training and professional development
- Supportive team environment
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
