Marketing Director (Full-Time or Fractional)
About The Position
Our client is a personal injury firm representing real people with real problems: car wrecks, trucking collisions, workplace injuries, wrongful death claims. Their growth has been built on results and on the reputation of the attorneys who deliver them. They're looking for a Marketing Director who can take that foundation and build something lasting — a recognizable brand, a connected community presence, and a marketing operation that runs with precision. This role sits at the intersection of strategy, execution, and relationship-building. You'll work directly under the direction of the lead attorney to shape and protect the firm's brand across every channel and touchpoint. You won't be cold-calling strangers or blasting inboxes. You'll be building the kind of genuine connections that make people think of our client first when someone they know gets hurt. The Fractional Option Our client recognizes that the right person for this role may not be looking for a traditional full-time position. If you're an experienced marketing professional operating on a fractional basis, they're open to that conversation. What matters most is the quality of the work and the strength of the fit. This role requires someone who can steward the brand with the same level of care and intentionality that goes into every case the firm takes. If you're a relationship-builder with the technical acumen to back it up, please apply.
Requirements
- A strong technical marketing foundation — SEO, social media platforms, digital advertising, content strategy, and basic analytics
- Demonstrated project management ability; you can run multiple initiatives simultaneously and keep every one of them moving
- Experience managing a small team or coordinating across vendors and contractors
- Event coordination experience, from planning through execution
- A natural connector's instincts; you build relationships through genuine interest and follow-through, not scripts and cold outreach
- Experience in personal brand development, ideally for a professional, executive, or public-facing individual
- Clear, direct communication skills; you'll work closely with firm leadership and need to earn that trust quickly
Nice To Haves
- Prior experience in legal, healthcare, or another trust-driven industry is a meaningful advantage
Responsibilities
- Developing and executing the firm's marketing strategy
- Managing and mentoring an in-house social media team, ensuring content is consistent, on-brand, and strategically driven
- Overseeing the firm's relationship manager, coordinating outreach efforts that are warm, community-focused, and authentically aligned with the firm's values
- Planning and coordinating events, including vendor sourcing, contract negotiation, and day-of logistics
- Managing vendor and agency relationships across design, media, video production, and any other external partners
- Keeping campaigns and projects on track using solid project management practices — deadlines, budgets, and deliverables don't slip on your watch
- Tracking performance across channels and reporting results clearly and regularly to firm leadership
- Maintaining brand consistency across digital, print, and in-person presence throughout North Alabama
Benefits
- Competitive pay
- Paid time off
- Ongoing training and professional development
- Supportive team environment
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
