Marketing Director

PACS

6d•Onsite

About The Position

The primary purpose of this job position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services. This role involves maintaining a current listing of all resident care employee phone numbers, planning, developing, organizing, implementing, evaluating, and directing the facility’s public relations and marketing programs and activities to maintain and increase census. It also includes providing the community with information relative to the facility, its programs, services, and practices. The position requires developing and maintaining written policies and procedures for information release, assisting department directors with marketing and public relations policies, and fostering inter-departmental rapport. The Marketing Director will also review and update these policies annually, assist with customer satisfaction surveys, interpret facility policies, and ensure public information is accurate. Internal communications through various channels, departmental meetings, and creative support for resident programs are also key responsibilities. Maintaining liaison with families, residents, and community leaders, participating in community service, and contacting the news media for new programs or promotions are essential. The role involves keeping the Administrator informed of relevant media coverage and establishing a public relations area during emergencies. Additionally, the Marketing Director will assist with in-service training, create a positive atmosphere, follow ergonomics policies, prepare a departmental operating budget, serve on committees, maintain resident care information confidentiality, and interpret resident rights.

Requirements

Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Proficient in the Microsoft Suite products.

Nice To Haves

Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.

Responsibilities

Maintain a current listing of all resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
Assist in the development, implementation, and tracking of customer satisfaction surveys.
Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
Ensure that all employees follow established policies and procedures governing the release of information.
Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
Maintain an adequate liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility’s marketing and public relations programs and activities.
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
Serve on various committees of the facility as directed by the Administrator.
Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.