Marketing Director

Compost Crew A Benefit Corporation • Rockville, MD

5d • $100,000 - $175,000 • Hybrid

About The Position

Compost Crew seeks an entrepreneurial Marketing Director to lead company-wide marketing strategy for its composting services/products. This senior marketing leader will own the marketing strategy from planning through execution, shaping the brand, driving market education, and generating high-quality Marketing Qualified Leads (MQLs) across commercial, residential, and municipal segments. The role is a high-impact leadership position for someone who thrives in an environment valuing accountability, curiosity, and respect, and who is expert in strategy development, hands-on execution, and achieving measurable results for rapid growth. The Marketing Director will be responsible for building the marketing function, developing a roadmap to maximize team results, including improvements to LTV and CAC. Initially, the role will involve personal ownership of campaign planning and execution while developing scalable, cost-effective systems/resources for cross-selling, geographic expansion, and new customer acquisition. Compost Crew is looking for a creative, action-oriented, collaborative, and disciplined builder with comprehensive marketing capabilities, committed to business success and sustainability.

Requirements

• At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry
• Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns
• Experience managing both digital and traditional marketing programs
• Strong portfolio of marketing collateral development and content leadership
• Expertise with in‑person marketing, field marketing, or community engagement
• Expertise in building or scaling a marketing function in a growth‑stage company
• Strong strategic thinking paired with willingness to execute hands‑on work
• Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms
• Exceptional communication, leadership, and cross‑functional collaboration skills
• Passion for sustainability, circular economy, or environmental services

Responsibilities

• Develop and own strategic leadership/marketing vision
• Build and execute full‑funnel demand generation strategy that drives MQLs
• Lead small marketing team, manage marketing operations and build out marketing resource stack
• Directly plan and execute marketing campaigns initially
• Define brand identity, messaging and education for market segments
• Analyze market segments for growth opportunities
• Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies
• Develop marketing strategies to increase cross-sell rates among business lines
• Support geographic expansion with marketing campaigns/initiatives
• Collaborate to pilot and launch new offerings

Benefits

• Competitive annualized salary of $100,000–$175,000
• Top-tier medical insurance with a generous company contribution for employees and dependents
• Dental, vision, life, AD&D, and long-term disability insurance
• 401(k) retirement plan
• Paid time off and paid holidays
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed