Marketing Director_AI Native Growth (Remote)

Codvo.ai

6d•Remote

About The Position

Codvo is an AI & Data native modern engineering services company. We build enterprise AI and data systems, agentic workflows, and vertical solutions across industries like mortgage, retail/CPG, healthcare, oil & gas, and legal. This role is for someone who knows how to use AI as a second digital growth team to create outsized impact. The core mandate is to own top-of-funnel growth and sourced pipeline, using AI to exponentially extend strategic and execution capacity. The Director – Marketing is accountable for designing the demand engine, operating at the intersection of strategy, systems, and scale – setting direction, building AI-powered workflows, and ensuring consistent pipeline contribution from priority ICPs. Success will be measured on 10–15 ICP-qualified meetings per month from marketing-led efforts, 5–7 Sales Qualified Leads (SQLs) per month, and $1M+ in marketing-sourced pipeline per quarter from target accounts. Activity is relevant only if it moves these outcomes.

Requirements

12–15 years in B2B demand generation / growth (services, SaaS, AI,, GIS or data-led businesses experience).
Demonstrated ownership of revenue-linked marketing outcomes, not vanity metrics.
Hands-on expertise with CRM and marketing automation platforms.
Strong command of outbound motion, account-based marketing, and pipeline analytics.
Ability to translate complex AI/data capabilities into compelling, business-led value propositions.
High ownership mindset: define → build → execute → measure → refine, without hand-holding.
Architect AI workflows, not prompts.
Use AI (ChatGPT, Claude, etc.) as embedded infrastructure—for market research, account intelligence, message iteration, call synthesis, reporting, and playbook creation.
Run AI-accelerated ICP & account strategy.
Combine AI with Clay, Apollo, ZoomInfo, and LinkedIn to identify look-alike accounts from Codvo’s best wins, map buying committees, and prioritize by intent, fit, and signal strength.
Enable personalization at enterprise scale.
Turn one strong value proposition into dozens of role-, vertical-, and pain-specific variants while maintaining central positioning integrity.
Convert data into decisions—fast.
Feed campaign and pipeline data into AI to diagnose performance shifts, extract insights, and define next experiments with speed and clarity.
Institutionalize learning.
Use AI to continuously codify messaging, sequences, objections, ICP insights, and campaign results into living marketing and SDR playbooks.
Exercise strong judgment on automation boundaries.
Keep narrative, positioning, and offer strategy human-led while delegating scale, variants, enrichment, and analysis to AI.

Nice To Haves

Bachelor’s degree in Computer Science or a related technical field
MBA from IIM, ISB, or other top tier business schools.

Responsibilities

Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership.
Build and continuously refresh named-account and look-alike universes using AI and enrichment tools.
Ensure ≥90% coverage of buying groups and key personas across active target accounts.
Design and oversee multi-touch outbound and account-based campaigns (email, LinkedIn, light landing experiences).
Translate Codvo’s case studies, delivery wins, and IP into scalable demand offers.
Launch 2–3 meaningful experiments per month across segment, message, offer, or channel using AI co-pilots.
Equip SDRs with AI-assisted account lists, sequences, and messaging that are execution-ready.
Participate in weekly SDR/AE pipeline reviews focused on meetings, SQLs, and sourced revenue.
Leverage AI-summarized call notes, objections, and replies to continuously refine targeting and messaging.
Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates.
Drive structured A/B testing across subject lines, hooks, offers, and cadences.
Deliver concise weekly leadership updates: what launched, what it delivered, and what changes next.
Oversee CRM and marketing automation workflows (Zoho, HubSpot, or similar).
Ensure clean data hygiene, accurate attribution, UTMs, and campaign tracking.
Maintain AI-ready data structures for enrichment, scoring, personalization, and analytics.