Marketing, Director

NFP Corp•Atlanta, GA

1d•$75,500 - $120,000•Hybrid

About The Position

The Marketing Director guides and carries out marketing initiatives that foster business expansion, strengthen agency relationships, and support company objectives. Working alongside local leaders and corporate marketing colleagues, the director serves as the business’s primary marketing representative, providing strategic insight and hands-on support. The role develops and implements marketing strategies and communications, supports agency and client events, manages local office online pages, and helps develop and monitor marketing budgets. It also evaluates market feedback, competitor activity, and agency intelligence to identify opportunities for product improvements, new products, broader underwriting appetite, and geographic growth. Travel to targeted states for agency meetings may be required, up to 25%.

Requirements

Excellent oral and written communication skills.
Expertise in developing marketing plans, strategies, and timelines, with experience in client-, prospect-, and employee-facing communications.
Effective agency management, including successful onboarding of newly appointed agencies.
Understanding of the sales and lead-nurturing process and how marketing supports it.
Understanding of the general print-build and production process.
Proficiency using Marketing Library/Content Management Systems to manage and download marketing materials.
Experience with email management and deployment.
Event marketing management experience.
Industry sponsorship marketing management experience.
Website client review management experience.
General project management experience, coordinating clients, creative teams, and events teams through a project management system.
Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
10+ years of marketing or communications experience.

Nice To Haves

Familiarity with Workplace by Facebook.
Bachelor's degree in marketing or risk management, or equivalent experience.
Industry designation such as CPCU, AU, or similar, and/or an active P&C license.

Responsibilities

Guide marketing strategy with local leadership to support business priorities and align with organizational goals.
Act as the primary marketing liaison for opportunities that support long-term growth.
Collaborate with senior management to identify strategic priorities and develop and apply sales and marketing strategies, including advertising, territory and agency sales plans, promotions, trade shows, and marketing communications.
Ensure marketing plans align with company goals and objectives.
Prepare internal and external marketing communications according to established review procedures between local leadership and corporate teams.
Develop and deploy marketing materials as needed.
Provide marketing support for meetings and client events, coordinating with others as needed.
Work with local leadership on regular agency assessments, goal and performance reviews, and office-specific strategies.
Manage local office online pages, including content creation, maintenance, and adoption of new capabilities.
Support marketing budget development and monitor monthly expenses for cost control.
Evaluate market feedback for opportunities in product improvement, new product development, underwriting appetite expansion, and geographic growth.
Provide management with timely updates on market conditions, competitor activity, and agency intelligence.
Travel to targeted states for agency meetings as needed, up to 25%.
Perform additional duties and special projects as assigned.