US VYNDAMAX Marketing Director

Pfizer • New York City, NY

3d • Onsite

About The Position

The Consumer Marketing Director will be a critical driver of the VYNDAMAX (tafamidis) strategy, responsible for accelerating patient engagement, activation, and retention across the VYNDAMAX journey. This role will advance VYNDAMAX growth through three strategic levers: activating patients and caregivers through a coordinated ecosystem of programs, ambassadors, and experiences; expanding the ATTR-CM category through earlier diagnosis and disease education; and translating competitive and performance insights into strategic actions that strengthen engagement, inform investment decisions, and sustain category leadership. VYNDAMAX is one of Pfizer's largest and most strategically significant U.S. brands, representing a ~$4B U.S. commercial business and serving as the anchor brand within Specialty Care. Its landmark launch in transthyretin amyloid cardiomyopathy (ATTR-CM) established Pfizer as the leader in ATTR-CM. Midway through its lifecycle, the brand has entered an intense and pivotal competitive period, facing up to four competitive entrants within an 18-month window. Positioning VYNDAMAX for continued category leadership is therefore critical to Pfizer, and sustained performance will demand rigorous strategic planning, flawless operational execution, and disciplined investment management.

Requirements

• Bachelor's degree with at least 8+ years of experience; OR a master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience within pharmaceutical, healthcare, or related marketing experience, with a demonstrated track record of leading complex, cross-functional initiatives.
• Deep expertise in consumer marketing, audience strategy, customer engagement, and experience design, with a proven ability to develop and execute growth strategies that drive patient activation and business performance.
• Experience leading integrated omnichannel marketing strategies and customer journeys across paid, owned, earned, and shared channels.
• Experience leveraging customer, marketplace, competitive, and performance insights to inform business strategy, prioritization, and investment decisions.
• Demonstrated ability to influence senior leaders, align cross-functional stakeholders, and successfully deliver high-priority initiatives in complex, fast-paced environments.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Permanent work authorization in the United States.

Nice To Haves

• Advanced degree preferred.

Responsibilities

• Lead the design and execution of a unified patient activation ecosystem, aligning teams, programs, and partners to deliver seamless experiences that drive patient progression across the treatment journey.
• Build activation capabilities through audience strategy, segmentation, measurement, and experience design that strengthen engagement and business performance.
• Own the evolution of the Vyndamax patient and caregiver ambassador ecosystem to strengthen awareness, engagement, activation, and retention.
• Lead the ambassador content roadmap and production, developing a scalable library of patient and caregiver stories for activation across customer touchpoints.
• Drive audience strategies that deepen engagement with emerging care-partner segments by translating insights into targeted activation strategies and experiences.
• Lead initiatives that expand the ATTR-CM market through earlier diagnosis and patient activation, increasing disease visibility and motivating action among patients, caregivers, and communities.
• Partner with the CMO organization to develop and execute unbranded disease education initiatives that accelerate patient activation and support Vyndamax growth objectives.
• Own competitive intelligence and marketplace monitoring, developing actionable assessments of competitor strategy, messaging, media investments, and market dynamics.
• Translate competitive, customer, and performance data into strategic recommendations that inform brand strategy, prioritization, and investment decisions.
• Strengthen team capabilities and foster a culture of strategic thinking, innovation, accountability, and continuous learning.
• Influence and align cross-functional stakeholders across patient activation initiatives and customer engagement programs to deliver coordinated experiences and business impact.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director