Director of US Marketing

Chrono24•New York, NY

2d•$200,000 - $230,000

About The Position

Chrono24 is seeking a Director of US Marketing to lead its ambitious growth phase in the US market. This role involves developing and executing an integrated US marketing strategy to strengthen brand position, accelerate consumer and marketplace growth, and establish Chrono24 as a prominent presence in the US watch and luxury ecosystem. The position requires both strategic leadership and hands-on execution, with the Director translating commercial objectives into a cohesive marketing strategy across the entire customer journey. This includes managing US-based marketing functions and influencing global teams, spanning brand building, consumer growth, integrated campaigns, PR, social media, content, partnerships, events, community building, and customer engagement for both sides of the marketplace. The role also involves shaping the collaboration between US and global marketing organizations and reports to the VP/GM, Americas, serving as a key member of the US leadership team.

Requirements

12+ years of progressive marketing experience, including significant senior marketing leadership roles with responsibility for strategy, business performance, teams, and marketing investment in the US market.
Demonstrated success developing and executing integrated marketing strategies for a premium, luxury, lifestyle, marketplace, technology, or consumer brand.
Broad, full-funnel marketing experience with strong fluency across brand building and consumer growth, understanding how performance marketing, CRM, product marketing, content, social, PR, partnerships, and experiential marketing drive business outcomes.
Strong commercial and analytical mindset, able to connect marketing activity to customer acquisition, engagement, conversion, retention, and broader business performance.
Strong understanding of the US consumer landscape and experience building brands that combine cultural relevance with measurable commercial growth.
Demonstrated success operating within a global or matrixed organization, able to establish market priorities and influence functional teams.
Experience managing significant marketing budgets, agency and external partner relationships, and investment decisions.
Strong leadership skills with experience building, developing, and managing high-performing teams.
Exceptional communication, presentation, and stakeholder-management skills, including experience working with senior executives.
An entrepreneurial, hands-on approach and comfort operating in an evolving environment.

Nice To Haves

Experience leading or overseeing a broad consumer marketing organization spanning both brand and growth/performance disciplines.
Experience within luxury watches, jewelry, fashion, automotive, collectibles, hospitality, or another passion-led premium consumer category.
Experience with a two-sided marketplace, e-commerce platform, or digitally native consumer business.
Experience working across centralized and regional marketing models and helping organizations evolve marketing capability structures.
Existing relationships across US luxury, media, entertainment, creator, cultural, or collector communities.
Personal interest in watches, collecting, luxury, design, or the broader culture surrounding the category.

Responsibilities

Own the integrated US marketing strategy, developing and driving a comprehensive plan aligned with US growth objectives and global brand strategy.
Build Chrono24’s brand in the US, increasing awareness, consideration, cultural relevance, and trust.
Drive full-funnel consumer growth by shaping the US approach to customer acquisition, engagement, conversion, retention, and lifetime value.
Lead across a global marketing organization, serving as the senior US business partner to global teams for capabilities like paid media, CRM, product marketing, etc.
Create integrated campaigns and experiences by identifying and acting on US-specific opportunities.
Lead US PR and communications in partnership with external agencies and global teams to strengthen presence across various media.
Deepen connection with the watch community by building relationships with collectors, enthusiasts, dealers, brands, and media.
Support both sides of the marketplace by partnering with the US Supply organization and global B2B marketing teams.
Bring the US market perspective into the global organization by understanding US customers, collectors, dealers, competitors, and cultural trends.
Own performance and investment decisions, establishing KPIs, managing budgets, and optimizing marketing effectiveness.
Build the organization for future growth, developing a high-performing US marketing team and evolving organizational structures.

Benefits

A senior leadership role in one of Chrono24’s largest and most strategically important markets.
The opportunity to shape the full US marketing agenda during a pivotal stage of expansion.
Significant ownership and autonomy to build a locally relevant marketing strategy while leveraging global capabilities.
The opportunity to help shape how Chrono24’s US and global marketing organizations work together.
Direct exposure to US and global senior leadership and the opportunity to influence broader company strategy.
A collaborative international organization with teams across the US and Europe.
The opportunity to build a team and marketing platform designed for the next phase of Chrono24’s US growth.
Diversity@Chrono24: We believe in the power of diversity.
Embrace diversity because we believe it enriches not only our corporate culture but also our success.
Be yourself – and let’s achieve great things together!
Dynamic company culture with flat hierarchies and strong team spirit.
Growing fast - and love pushing beyond our limits.
Actively shaping our future, we create an inspiring and attractive work environment.