Marketing Director, Hospital Automation and Connectivity

Masimo•Irvine, CA

21h•Hybrid

About The Position

As the Marketing Director for Hospital Automation & Connectivity, you will set and drive the strategic vision for Masimo’s interconnected hospital automation and connectivity solutions. You will develop a global marketing plan to drive revenue, define next generation product requirements, execute new product introductions, develop product positioning and strategic messaging and execute launches across acute care, alternate care, and hospital to home segments to accelerate growth.

Requirements

8+ years of demonstrated success in Marketing/Management/Commercial responsibility in global markets in the medical device industry.
Deep knowledge of hospital automation and connectivity solutions.
Strong background in healthcare technology, information technology and networking.
Very strong business acumen (or commensurate training)
Strong strategic, analytical, and critical thinking skills.
Strong writing and speaking skills
Excellent teamwork skills
Advanced ability with the Microsoft Office, including Microsoft Project and suite of applications.

Nice To Haves

Proven leadership, orientation to customer and team needs, creativity, and a “do whatever it takes attitude”

Responsibilities

Lead development and execution of global marketing strategies for hospital automation and connectivity solutions.
Own product roadmap, defining the requirements for next generation products in the pipeline, developing the business case, marketing plan and lifecycle planning across connectivity platforms.
Manage the product life cycle to include new product introductions and end of life activities.
Bridge product vision with commercial outcomes—including brand positioning, value messaging, product launches, and revenue growth.
Support the commercial teams in growing the hospital automation business with marketing programs to support the global commercial teams.
Translate technical product functionality into compelling customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
Define go‑to‑market plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications—ensuring unified messaging and seamless product rollouts.
Oversee all launch phases through pre‑market to full market availability, including training, collateral, and field enablement.
Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy
Serve as a strategic voice for the hospital automation business
Manage marketing resources and budgets to maximize ROI and operational efficiency.