Digital Marketing and Automation Specialist - Roper Hospital

Roper St. Francis Healthcare • Ladson, SC

16d

About The Position

Collaborates with the Director of Digital Strategy to ensure that RSFH’s website, SEO and marketing automation strategies support the organization’s growth and retention goals and provide the best possible digital experience for its customers.

Requirements

• Bachelor’s degree in marketing, communications, business, public relations or other related field.
• Five years of experience in communications, marketing, web development, CRM and/or marketing automation.
• A solid understanding of web principles and standards including usability, design, SEO, information architecture and web reporting tools; a solid understanding of marketing automation and its potential, applications, management, and reporting.
• Excellent project management skills and the ability to prioritize multiple projects and meet deadlines.
• Works effectively as part of a team, while also able to accomplish assignments independently as needed.
• Keen attention to details, with particular emphasis on follow- up and follow-through.
• Working knowledge of Microsoft Office tools and PhotoShop, Basic HTML and web design.

Nice To Haves

• Experience in the healthcare industry highly preferred, but not required.

Responsibilities

• Works with the marketing team and our organization’s web development vendor-partner to ensure that the company website is up-to-date, on brand, functioning properly, and fully optimized to drive organic search results.
• Provides ongoing SEO assessment and makes content edits and basic back-end updates when possible, engaging the web development vendor-partner for more extensive needs.
• Monitors online reputation sites, responds to both positive comments and complaints using established messaging, and works closely with the Department of Quality & Safety as needed to create appropriate responses when complaints involve clinical care.
• Understands RSFH’s key audiences across the lifecycle, knowing their needs and behaviors, and creating efficiencies using the marketing automation platform.
• Ensures that automation strategies are fully integrated into all marketing plans by working closely with members of the Marketing and Communications Department.
• Manages email marketing program development and execution, including segmentation, testing, and deployment; continually evaluates for improvement opportunities.
• Works with team members to define campaign KPIs, analyze campaign performance, provide regular progress reports, and recommend adjustments for maximum results against goals.
• Plans and performs A/B testing to define and execute enhancements to campaign response, conversion rates, and ROI.
• Stays current with best practices in web strategies and marketing automation, and brings ideas and recommendations to the team.

Benefits

• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
• Medical, dental, vision, prescription coverage, HAS/FSA options, life insurance, mental health resources and discounts
• Paid time off, parental and FMLA leave, and short- and long-term disability
• Tuition assistance, professional development and continuing education support

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees