Digital Media and Marketing Specialist

University of Southern California•Los Angeles, CA

1d•$81,868 - $95,000•Hybrid

About The Position

In order for your application to be considered, you must attach a cover letter and resume to your application. The USC Sol Price School of Public Policy has an immediate opening for a Digital Media and Marketing Specialist. The candidate will report to the Digital Media and Marketing Manager in the Price School’s Office of Marketing and Communication. The position assists with implementing organic and paid marketing strategies for USC Price degree programs by managing email drip campaigns, assisting with paid digital marketing efforts, and creating organic marketing content to drive enrollment. This position works closely with the Price School Office of Admissions to align marketing strategies with recruitment efforts to achieve enrollment objectives. This is a full-time position with a hybrid work arrangement. We're looking for applicants who are well versed in Salesforce Marketing Cloud (aka Pardot) email Engagement Studio Campaigns. The candidate will also help manage paid social media platforms like LinkedIn, Meta, and Reddit to generate leads and create SEO and AIO-drive blog articles. The ideal candidate must be collaborative and demonstrate the ability to work independently and as a team member, have strong presentation and organizational skills, understand KPIs and reporting metrics, and attention to detail. Experience in marketing for a major research university is a plus. The USC Sol Price School of Public Policy is ranked 3rd nationwide among 270 schools of public affairs. Price faculty, students, alumni, and staff care deeply about improving the quality of life for people and their communities. It is a strong value demonstrated by faculty research agendas, our student body's career aims, and our alumni's extraordinary achievements. This position is a hybrid work arrangement and will be required to work on campus two days a week and occasionally be present for on-campus events.

Requirements

Bachelor's degree.
Experience with Salesforce Marketing Cloud (Pardot) Engagement Studio campaigns.
Experience building and managing paid digital marketing campaigns.
Capacity to maintain strict quality control standards in a high-volume, deadline-driven environment.
Excellent written and verbal communication skills.
Strong project management, multitasking, and decision-making skills.
Metrics-driven results with an eye for creativity.
Commitment to USC’s Unifying Values.
Understanding of and experience with object oriented design; Web servers; Web applications and programming languages; Web content management systems, search engine optimization, and usability engineering.

Nice To Haves

Preferred previous experience in a university or school or similar role managing organic digital platforms.
Master’s degree with an emphasis on marketing.
Admissions marketing experience for a major research university.

Responsibilities

Build and manage Pardot Engagement Studio campaigns for multiple USC Price programs.
Analyze and present analytic insights.
Pull Salesforce reports for vendors used for identifying remarketing audiences, creating exclusion lists, tracking campaign success, and identifying opportunities.
Assist in implementing digital marketing plans and campaigns that incorporate social media (paid and organic).
Perform market research on competitors.
Apply research to inform our digital strategy.
Build and manage paid marketing campaigns on LinkedIn, Reddit, Spotify, Meta, and other platforms as needed.
Identify key SEO and AIO opportunities to improve organic website traffic and discoverability through Large Language Models (LLMs).
Identify additional opportunities based on feedback from the programs and the admissions team.
Create content accordingly through topic development, research, writing, and publication.
Analyze insights, consumer trends, KPIs, ROI, conversion metrics, market analysis, and marketing best practices to build successful strategies.
Embrace and research new media technologies to enhance and streamline processes and increase marketing reach.
Assist in defining target markets and appropriate ad placements through coordinating with external vendors, meeting with platform reps to stay informed on trends, platform changes, and optimization techniques, and through knowledge of principles and methodology of marketing.
Serve as a liaison between external vendors and internal stakeholders including admissions and program directors/administrators.
Review all campaign strategies, creative collateral, and copy prior to launch for all programs across all platforms. This includes digital ads and direct mail pieces.