Marketing Automation Specialist

Mobility Works • Richfield, OH

1d

About The Position

The Marketing Automations Specialist is responsible for hands‑on execution of marketing automation, CRM workflows, cross‑channel campaign scheduling, analytics reporting, and voice‑of‑customer (NPS/reviews) programs across five strategic business units. This role operates within multiple separate CRM environments (MobilityWorks, Driverge, EZmobility Direct, etc.) and supports day‑to‑day operational tasks that power acquisition, retention, and overall digital marketing performance.
This is a production‑focused, execution‑only position with a strong emphasis on accuracy, QA, data integrity, and multi‑channel operational support.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Data/Analytics, or related field (or equivalent experience).
• 1–5 years experience in marketing operations, CRM operations, marketing automation, or digital execution.
• Experience with Salesforce and/or Pardot/Account Engagement preferred.
• Strong analytical and reporting skills.
• High attention to detail and accuracy.
• Ability to work methodically across multiple systems and with cross-functional teams.
• Proficiency in Microsoft Office; strong Excel skills preferred.
• Strong writing, proofreading, and organizational skills.
• Ability to manage multiple deadlines in a fast‑paced environment.
• Must pass criminal and motor vehicle background checks and drug screening.

Nice To Haves

• Experience with Qualtrics or similar survey tools a plus.

Responsibilities

• Build and deploy weekly retention and acquisition email campaigns.
• Execute automated journeys, nurture sequences, segmentation lists, and triggers across platforms including Pardot/Salesforce.
• Create and maintain email templates, landing pages, and campaign assets.
• Manage list hygiene, subscription preferences, and compliance.
• Build, update, and test CRM automation workflows (routing rules, auto‑responses, follow‑ups, scoring logic).
• Ensure accurate syncing, field mapping, and attribution across multiple Salesforce environments.
• Troubleshoot and resolve workflow or data‑flow issues.
• Schedule recurring campaigns for display, paid social, and retargeting channels.
• Upload creative assets, audience lists, and apply tracking parameters (UTMs, campaign IDs).
• Coordinate timing and delivery calendars with internal teams or external partners.
• Build and maintain Pardot/Salesforce forms and form handlers.
• Ensure accurate data capture, tracking, and routing across CRM systems.
• Perform regular QA to maintain data integrity.
• Manage Qualtrics survey distributions, automations, and NPS workflows.
• Oversee review generation programs across business units.
• Pull and summarize NPS, CSAT, and review trends for leadership.
• Prepare recurring digital performance reports, including: Website analytics Paid media results Email engagement Lead flow and CRM funnel activity Campaign attribution
• Support dashboard updates, KPI tracking, and insights for the Digital Director.
• QA all campaign assets: emails, landing pages, forms, automations, and paid media placements.
• Verify tracking, rendering, workflow triggers, routing, and data accuracy pre‑launch.
• Execute operational tasks across five strategic business units with attention to each unit’s unique CRM structure and requirements.
• Support national, local, and partnership marketing programs.
• Complete ad hoc tasks and projects assigned.
• Follow all company policies, safety guidelines, and MW Core Values (LOVE IT).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees