Marketing Director, Premium Chocolate (Core & Seasonal)

Ferrero•Parsippany, NJ

44d•$170,000 - $227,000

About The Position

The US Marketing Director for Ferrero Premium Chocolate leads the everyday and seasonal offer of Ferrero in the pralines segment of premium chocolate, taking care of iconic brands like Ferrero Rocher, Ferrero Collection and Raffaello. This role defines how the portfolio wins across everyday gifting, sharing and major seasonal occasions, including Holiday, Valentine’s Day, Easter, Mother’s Day and emerging celebration moments. The role translates consumer, category, customer and financial insights into clear portfolio choices, integrated campaigns, retailer-specific growth plans and a prioritized innovation and activation roadmap. To be successful the following competencies are required: Strategic Thinking and Influence – ability to develop a business agenda and gain the trust and support of senior leaders locally and globally. Leadership – ability to drive a business agenda among peers globally, regionally (Canada), and x-functionally without formal authority. People Development – ability to coach and develop the future leaders of the organization. Brand Building and Cultural Relevance – builds distinctive premium brands through breakthrough creative, integrated campaigns and partnerships. Financial Acumen and Test-and-Learn Mindset – manages investment and P&L trade-offs while designing measurable pilots and scaling decisions.

Requirements

Bachelors Degree in Business; Masters Degree preferred
13+ years experience in CPG Brand Marketing
Passion, energy, and drive to work with world-class brands
Experience leading a business, portfolio or major brand with revenue, volume, share and financial accountability.
Success developing integrated campaigns across traditional, digital, social, shopper, retail-media and e-commerce channels.
Excellent verbal and written communication skills. Ability to simplify and create simple clear narratives.
Experience developing direct reports and building teams
Experience leading cross functional and global interdependencies with ability to influence
Strong analytical skills & fact based decision-making
Sensitive and adaptable to foreign cultures; foreign languages
Excellent computer skills: Microsoft Excel, PowerPoint, Word
Experience with Budget and P&L leadership

Responsibilities

Develop and lead annual and multi-year plans to deliver against Core and Seasonal Premium Chocolate Portfolio - Establishing priorities across brands, products, occasions, consumers, channels and customers
Lead everyday and seasonal growth strategy, connecting product, packaging, merchandising, media, consumer activation and retailer support.
Collaborate with Global and Regional partners on brand strategy, innovation, and comms.
Collaborate with the Director of Innovation to integrate platform innovation support with core activities as one powerbrand.
Collaborate with Sales / TM teams to execute brand strategy in-store through DSMP plans across key channels and customers both all-year round and during key seasonal tentpoles, including Holiday, Val, and Easter.
Build and execute volume-acceleration plans with proven high-impact opportunities, and strategic pilots
Collaborate with E-comm team to develop plans for pure play customers (Amazon) that create the optimal range, content and media support to close fair share gap.
Lead agency partners across creative, media, social, and PR to develop and execute brand strategy across all consumer touchpoints.
Lead the strategic deployment of the A&P Budget (including media, promotion, agency fees (Creative, PR & Social, Consumer), packaging design, shopper marketing and CMI)
Lead partnership with Supply Chain and Demand Planning to align forecasts with business priorities, protect customer commitments, anticipate and mitigate supply risks, and unlock supply for incremental growth opportunities
Develop a team of marketers; enable their growth to become the future leaders of the organization long-term and level up to the next position in the short-term.