Marketing Design Manager

PeoplesBank•Holyoke, MA

2d•$88,700 - $108,900•Hybrid

About The Position

PeoplesBank is seeking a highly creative, versatile, and detail-oriented Marketing Design Manager to serve as the organization's primary creative resource and brand steward. This role is responsible for the development, execution, and oversight of visual collateral across all marketing channels, including print, digital, social media, presentations, advertising, website content, email marketing, and sales collateral. The Marketing Design Manager will establish and maintain design standards that strengthen the PeoplesBank brand while ensuring all marketing materials meet the highest standards of quality, consistency, and effectiveness. Working collaboratively with internal stakeholders, executive leadership, business development teams, and external agencies, this individual will transform complex ideas into compelling visual collateral that support business growth, customer engagement, and brand awareness. This role requires strong graphic design capabilities, digital marketing skills, and comfort working in a hands-on environment where responsibilities may include developing creative campaigns, executive presentations, photography, website updates and maintenance, SEO, and marketing program support.

Requirements

5+ years of professional experience in graphic design, creative services, marketing communications, or a related field.
Advanced experience designing for both print and digital marketing channels, including brochures, direct mail, advertisements, signage, event materials, websites, email campaigns, social media, online advertising, and customer communications.
Experience working with brand standards and managing creative consistency across multiple channels.
Expert proficiency with Figma or other collaborative design platforms for design system management and cross-functional collaboration.
Expert proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Acrobat Pro, and related design applications.
Design proficiency in Microsoft Office 360 suite including PowerPoint, Word, Windows Outlook and SharePoint.
Working knowledge of WordPress, with the ability to design and update web pages, landing pages, and online content.
Knowledge of HTML/CSS sufficient to collaborate effectively with web development and technology partners.

Nice To Haves

Experience supporting executive presentations, sales materials, proposals, or client-facing communications preferred.
Financial services, banking, or regulated industry experience preferred.
Experience with marketing automation, CRM, and digital analytics platforms.
Experience managing external creative agencies, print vendors, photographers, and production partners.

Responsibilities

Develop and execute high-quality visual designs across print and digital channels.
Create marketing collateral including brochures, flyers, advertisements, direct mail, signage, event materials, infographics, and promotional materials.
Design digital assets for websites, email campaigns, social media platforms, online advertising, and customer communications.
Maintain and evolve People's Bank's visual identity standards to ensure a consistent and compelling brand experience.
Serve as the organization's brand steward, ensuring all customer-facing materials adhere to established brand guidelines.
Establish design best practices, templates, and creative standards for use across the organization.
Build and maintain digital pattern library to support consistent application of our visual identity system across all surfaces.
Review, evaluate, and approve creative materials developed by external agencies, vendors, and internal stakeholders.
Provide creative direction and constructive feedback to ensure all work meets quality, brand, and strategic objectives.
Monitor brand consistency across all communications and customer touchpoints.
Ensure accuracy, visual excellence, and compliance with organizational and regulatory requirements.
Design and enhance executive-level presentations, sales presentations, board materials, and strategic business communications.
Partner with business development and leadership teams to create compelling, visually engaging content for high-stakes presentations, proposals, and RFP responses.
Develop presentation templates and visual storytelling frameworks that improve organizational communication effectiveness.
Design and update website content, landing pages, and other digital experiences.
Support the development and execution of email marketing campaigns.
Create and maintain digital marketing assets that support customer acquisition, retention, and engagement initiatives.
Collaborate with marketing and technology partners to ensure optimal user experience and brand consistency across digital properties.
Coordinate and execute employee headshots and other basic visual content needs.
Edit and prepare photography assets for marketing and communications use.
Support basic video, multimedia, and visual content development as needed.
Partner with marketing, sales, business line leaders, and executive stakeholders to understand business objectives and translate them into effective creative solutions.
Manage multiple projects simultaneously while meeting deadlines and maintaining high quality standards.
Coordinate with external agencies, freelancers, printers, photographers, and production vendors.
Stay current on emerging design trends, technologies, and best practices to continuously enhance the organization's creative capabilities.
Support broader marketing initiatives beyond design responsibilities as business needs require.
Contribute to campaign execution, content development, event marketing, and other departmental activities.
Operate as a collaborative member of the marketing team with a willingness to contribute wherever needed to support organizational goals.