Graphic Design & Marketing Manager

L. Rose Recruiting•Orlando, FL

2d•$65,000 - $75,000•Hybrid

About The Position

We’re partnering with a growing, creative organization in Central Florida to hire a Graphic Design & Marketing Manager who can combine exceptional hands-on design skills with ownership of day-to-day marketing execution. This is not a traditional people-management role or a position where you’ll simply oversee outside creative work. We’re looking for a hands-on designer and marketer who wants to own projects from concept through execution. You’ll develop creative concepts for a variety of clients, prepare artwork for production, manage digital and social content, and take the lead on executing marketing campaigns and initiatives. You’ll work closely with leadership while having the autonomy to take an idea, fill in the details, and make it happen. The ideal candidate is a strong graphic designer first, with solid marketing experience and the ability to manage multiple priorities independently. Experience in an agency, print, promotional products, apparel, or other production-focused creative environment would be especially valuable.

Requirements

4+ years of professional graphic design experience, including at least 2 years working within marketing
A strong portfolio demonstrating both print/production design and digital or social content
Advanced proficiency with Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign
Strong understanding of print production and preparing production-ready artwork
Experience managing social media accounts, content calendars, and scheduling tools
Familiarity with email marketing platforms and marketing analytics
Experience incorporating AI tools such as Claude, Adobe Firefly, Midjourney, Canva AI, or similar tools into your workflow
Strong project management and organizational skills
Ability to independently manage multiple projects and reprioritize as deadlines change
Exceptional attention to detail
Strong written and verbal communication skills
A collaborative attitude and ability to receive and incorporate feedback

Nice To Haves

Promotional products, apparel decoration, print, or agency environments
Screen printing, embroidery, laser engraving, DTF, or other production methods
Photography or short-form video
B2B marketing and lead generation
CRM platforms
Copywriting

Responsibilities

Develop creative concepts and promotional materials for a variety of clients while adhering to individual brand standards
Design across a range of mediums, including print, packaging, apparel, promotional materials, and digital assets
Partner with clients and internal teams to understand project goals, creative direction, and brand guidelines
Create detailed product mockups and presentation-ready concepts
Prepare accurate, print-ready production files, accounting for specifications such as bleeds, dielines, color limitations, imprint areas, stroke widths, and font requirements
Collaborate with production teams and adjust artwork based on production requirements or client feedback
Review artwork carefully for accuracy, quality, and production specifications before final delivery
Proactively identify and resolve design or production issues
Create engaging digital assets for social media, email campaigns, websites, presentations, and other marketing channels
Maintain brand consistency across print and digital touchpoints
Optimize creative assets for different platforms while maintaining strong visual quality
Support the creation of blogs, newsletters, email campaigns, promotional materials, and other content
Partner closely with leadership to shape ideas into actionable marketing initiatives and take ownership of execution
Build and manage the annual marketing calendar
Plan, execute, and evaluate multi-channel campaigns across email, digital, print, social, and events
Research market trends, competitors, and new opportunities
Partner with sales on lead-generation initiatives, messaging, and marketing materials
Track campaign performance, lead quality, and conversion
Manage marketing projects, priorities, budgets, and timelines
Proactively bring new ideas and recommendations to leadership
Own the company's presence across Instagram, Facebook, and LinkedIn
Develop and manage a monthly content calendar
Create and schedule engaging content
Monitor performance and engagement and adjust strategy based on results
Help grow the company's digital presence through consistent, creative content
Use AI tools to accelerate design, copywriting, content development, ideation, and reporting
Stay current on emerging AI and creative tools and identify practical ways to incorporate them into existing workflows
Track marketing performance and communicate insights and recommendations to leadership
Protect and elevate the brand across every touchpoint