Marketing Database Specialist

Four Winds Casinos Career Site•New Buffalo, MI

12h•Onsite

About The Position

Responsible for assisting in the management of marketing databases. This role involves performing data mining and queries, preparing data files for import/export, adjusting database settings, and performing database integration and data manipulation of player databases. The specialist will ensure the database includes only active and mailable accounts through daily audits and by developing and implementing data entry standards. They will also identify and run mailing lists, provide database activity status reports, and assist with marketing and operational projects related to the database. Additionally, the role includes identifying inactive guests, maintaining the database by purging inactive or duplicate accounts, and promoting an atmosphere of fun, mutual respect, dignity, and integrity within the department and among employees.

Requirements

Excellent communication skills.
Excellent organizational skills.
Excellent analytical skills.
Knowledge of database marketing and reporting programs and systems required, including Access, Excel and relational database systems.
Numbers-oriented.
Computer literate, with database and software skills.
Must possess a Level 4 Gaming License.
Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.
Ability to respond to common inquiries from other employees or guests.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to apply common sense reasoning to variety of situations.

Nice To Haves

A combination of an Associate or Bachelor’s degree in Marketing and two years of Casino Database Marketing experience are preferred.

Responsibilities

Performs data mining and queries of the database.
Prepares data files for importing and/or exporting.
Adjusts database settings as directed.
Performs database integration and data manipulation of player databases(s).
Ensures the database includes only active and mailable accounts by developing daily audits, developing and implementing data entry standards.
Identifies and/or runs mailing lists (direct mail and email) as required from the database(s).
Provides consistent database activity status reports.
Assists in providing support and input into all marketing and operational projects related to database.
Identifies inactive guests in the club database.
Maintains an effective database by periodically purging or cleaning up inactive or duplicate accounts.
Creates an atmosphere of fun for all casino guests.
Encourages mutual respect, dignity and integrity with all employees, by setting positive examples at all times.