Marketing Data Manager (Must be in Ohio or willing to relocate)

Nationwide Children's Hospital•Columbus, OH
•Hybrid

About The Position

The Marketing Data Manager oversees the strategic planning, execution, and optimization of marketing and communication initiatives, using data-driven insights to enhance brand presence, customer engagement, and organizational goals. The role collaborates across departments to support cohesive content and campaign strategies and helps advance CRM, marketing analytics, and ROI measurement. The position is hybrid, with three days onsite and two remote, and requires residing in Ohio or relocating to Ohio.

Requirements

  • Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
  • Five years of marketing, communication, or equivalent experience developing and implementing strategic plans.
  • Project management or leadership experience.
  • Excellent written and verbal communication, organizational, time-management, and analytical skills.
  • Effective problem-solving and project management skills.
  • Must reside in Ohio or be willing to relocate to Ohio.

Nice To Haves

  • Healthcare experience.

Responsibilities

  • Lead the development and execution of strategic marketing plans for an assigned area using relevant data-driven insights.
  • Oversee and direct marketing projects, campaigns, and teams, ensuring brand consistency and alignment with business goals.
  • Stay informed about marketing trends to continually improve strategies and processes.
  • Identify and streamline marketing processes to improve the efficiency of projects and campaigns.
  • Collaborate with internal marketing teams, external third-party vendors, and other stakeholders to develop effective marketing strategies.
  • Analyze and monitor data and reports to inform marketing decisions and support ongoing achievement of business objectives.
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