Marketing Data Analyst
About The Position
The Marketing Analyst plays a critical role in driving data-informed decision-making across the marketing department. This role is responsible for compiling, maintaining, and visualizing regular reports on marketing performance across channels—including digital, traditional, and in-store initiatives—to ensure stakeholders have a clear view of campaign effectiveness. Beyond reporting, the analyst will dig into data to identify trends, uncover opportunities, and provide actionable insights that improve ROI, optimize spend allocation, and enhance overall marketing performance. This position requires a strong analytical mindset, attention to detail, and the ability to translate complex data into meaningful stories that guide strategy and execution. As a key member of the marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.
Requirements
- Minimum 2 years in a similar position or performing similar duties.
- Minimum 2 years working with SQL.
- Familiarity with marketing platforms; Meta Ads Manager, Google Ads, Hubspot and similar.
- Proficiency with Excel and Google Analytics (GA4).
- Bachelor’s degree or equivalent in Marketing or related discipline.
- Strong organizational skills with ability to manage competing priorities.
- Ability to analyze marketing performance metrics and provide actionable insights.
- Highly organized, able to prioritize, & work independently as well as in a team environment.
- Ability to communicate effectively & professionally (written/orally).
- Ability to work in a fast-paced environment.
Nice To Haves
- Retail and Omni marketing experience a plus.
Responsibilities
- Develop, maintain, and distribute recurring marketing performance reports and dashboards across paid, owned, and earned channels.
- Analyze campaign performance data to identify trends, uncover insights, and make recommendations that optimize marketing effectiveness and ROI.
- Partner with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement precision audience marketing and measure performance against KPIs and business goals.
- Consolidate data from multiple platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads, CRM, and other tools) into cohesive performance narratives.
- Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategy and creative direction.
- Support analysis of customer segment trends.
- Deliver ad hoc analyses and presentations to senior leadership to support strategic planning and performance reviews.
- Stay current on emerging analytics tools, digital marketing trends, and measurement best practices.
Benefits
- Comprehensive medical, pharmacy, dental, & vision plan options.
- Health savings account (with enrollment in the high deductible health plan option).
- Health & dependent care flexible spending accounts.
- Company-paid basic life and AD&D insurance.
- Voluntary supplemental life insurance.
- Company-paid short-term disability and voluntary long-term disability insurance.
- Pre-tax and Roth 401(k) with company match.
- Paid vacation, sick, and bereavement leave.
- Paid holidays, including a floating personal day.
- Employee assistance and wellness programs.
- Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
- Product discounts at Leslie’s Retail stores.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
