Marketing Business Data Analyst

Affinity Plus • St. Paul, MN

13h • Hybrid

About The Position

The Marketing Business Data Analyst I role is responsible for supporting the goals and success of Affinity Plus by identifying trends & driving awareness surrounding member (customer) insights, bringing forward areas of opportunity & outreach based on data, and analyzing product, service, and program performance. This role will have a focus on Marketing and other specific business areas based on business need and will collaborate closely to maintain on-going communication to better understand business needs and determine how to provide timely & relevant data insights to address.

Requirements

• 2+ years of experience in business analysis, marketing analytics, or related role developing reporting based on complex analysis for, and presenting insights to, business leadership required; focus on marketing analytics preferred
• Strong analytical and decision-making skills required with a high degree of accuracy; ability to investigate and determine root cause of issues
• Experience with SQL writing advanced queries required; basic experience with Python for data analysis also preferred
• Advanced skill and experience using Excel and visualization tools (i.e. Power BI, QuickSight) to help tell a story and share actionable insights
• Ability to understand and find appropriate applications for data collection and analysis
• Ability to analyze large datasets, summarize, and communicate meaningful insights to business users
• Aptitude to work independently as well as part of a team and ability to collaborate with others
• Strong verbal and written communication skills
• Time management skills and the ability to prioritize workload managing multiple projects and deadlines
• Flexibility to adapt and succeed in a dynamic environment

Nice To Haves

• Degree in Data Analytics, Statistics, Business, Finance or another relevant field preferred
• Experience with Net Promoter Score programs, digital marketing & media platforms (i.e. Google Ads, Meta, LinkedIn) and their reporting tools preferred
• Understanding of core marketing concepts and metrics preferred

Responsibilities

• Collect, analyze, and interpret data from multiple sources ensuring data quality and consistency.
• Partner with business channels to understand their needs; translating business goals into measurable analytical requirements.
• Build complex analytical content, including reports, dashboards, ad-hoc analysis, and data sets focused on member (customer) insights, product & service engagement, marketing impact and other areas of focus for the credit union.
• Develop tracking for business requirements and complete on-going analysis delivering business insights into our membership, business evaluation, process improvement, and member (customer) service.
• Evaluate marketing campaign performance across multiple channels based on KPI’s (i.e. conversion, acquisition, value) and provide actionable recommendations to optimize targeting, messaging, and ROI.
• Support business planning through trend analysis and modeling.
• Communicate regularly with the internal stakeholders on projects - scope, status, and progress tracking, requesting feedback on results prior to closing out.
• Present findings and insights clearly by telling a story with data to both technical and non-technical audiences.
• Provide overviews and demonstrations for business users that drive understanding of advanced reporting, interactive visualizations, or other content to increase adoption and usage.
• Collaborate with other analysts & EDI team members to support successful analytics projects across the organization, query writing & validation of data sets, workflows & visualizations, data challenges, and brainstorm options that address business area needs.
• Collaborate with Marketing and other departments & product teams on the development of solutions which support business goals and data-driven decision making.
• Maintain relevant project updates using Jira boards, Confluence, or other software pertaining to work.
• Monitor industry trends and emerging analytics methodologies.
• Other duties as assigned

Benefits

• low-cost medical, dental and vision insurance coverage options
• frontloads all sick time hours and a portion of vacation hours for all new employees
• variety of paid leave options
• monthly wellness benefit
• immediate 401K matching up to 5%

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed