Marketing Technology & Data Business Analyst

Caterpillar•Peoria, IL

About The Position

As a Business Analyst focused on marketing data and technology projects, you will play a key role in shaping solutions that improve digital experiences, enable smarter decision-making, and support enterprise growth. You will work across product owners, engineering and architecture teams to turn ideas into action, defining requirements, improving processes, and helping deliver scalable capabilities that create impact. This role is ideal for someone who enjoys solving complex business challenges, connecting strategy to execution, and working at the intersection of data, technology, and digital marketing – and is detailed oriented and interested in growing in the marketing data space.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Experience as a business analyst or in a similar role supporting marketing data, digital capabilities, or marketing technology initiatives.
Ability to translate business needs into requirements, process flows, user stories, and delivery-ready documentation.
Knowledge of marketing technology ecosystems, customer data flows, integrations, and digital marketing operations.
Experience partnering with product owners, engineering, architecture, analytics, and business stakeholders in cross-functional delivery environments.
Strong analytical skills with the ability to connect business goals to practical technical solutions.
Experience with tools or platforms such as Google Analytics, customer data solutions, cloud platforms, analytics tools, or other marketing technology platforms.
Bachelor’s degree in business, marketing, analytics, information systems, or a related field.
Five or more years of experience in business analysis, marketing technology, digital operations, or a related area.
Track record of helping deliver cross-functional initiatives successfully and driving meaningful business outcomes.
Strong problem-solving skills with the ability to turn complex information into clear, actionable next steps.
Strong communication and facilitation skills, with the ability to engage technical and non-technical audiences.
Experience using data and reporting to identify opportunities, generate insights, and support recommendations.
Proven ability to collaborate across teams, build relationships, and influence without direct authority.
Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Demonstrated curiosity, adaptability, and a continuous improvement mindset.
Experience with digital marketing, customer data, and technology-enabled business processes.
Proficiency with Microsoft 365, Microsoft Project and Azure DevOps and the ability to quickly learn collaboration and work management tools.
Customer-focused mindset with the ability to align solutions to customer needs.
Creative thinking skills and the ability to apply them to business challenges.
Ability to build and maintain strong working relationships with clients, vendors, and cross-functional partners.
Technical aptitude and the ability to apply relevant tools and technologies to solve business problems.

Responsibilities

Partner with product owners, engineering and architecture teams to turn business requirements into actionable work items.
Support marketing data and technology initiatives that improve digital capabilities, strengthen data use, and create measurable business value.
Define and improve business processes, governance models, and workflows that help teams move faster and work more effectively.
Create business requirements, features, user stories, process documentation, and supporting materials that enable solution design and delivery.
Assist in stakeholder communication to clarify priorities, define scope, identify dependencies, and support confident decision-making.
Work across cross-functional teams to support implementation, issue resolution, change management, communication, and adoption.
Use data, reporting, and business insights to identify opportunities, support analysis, and shape recommendations.
Track timelines, risks, dependencies, and deliverables to help keep initiatives on course and moving forward.
Build strong partnerships across teams and help connect work across the organization to support scalable marketing technology and data solutions.
Contribute to the ongoing evolution of marketing technology capabilities, customer data processes, and digital business workflows.