Marketing Data Analyst

Essity•Philadelphia, PA

1d•Onsite

About The Position

Essity is seeking an experienced Marketing Data Analyst to support commercial analytics for the North America market. This role involves coordinating data collection, analysis, and reporting to inform decision-making. The analyst will develop dashboards and insights, maintain data accuracy, and help strengthen analytics tools and capabilities. Working closely with sales, internal stakeholders, IT, global category teams, and external partners like media agencies, the analyst will translate data into actionable business insights and support initiatives such as MMM quarterly updates and forecasting. This position is within the Personal Care business unit and focuses on the TENA and Femcare brands. The ideal candidate should reside in Philadelphia, PA. Essity values individuals who embody their values, are not afraid to challenge, innovate, experiment, and move at a fast pace, and are always looking for ways to improve products and themselves.

Requirements

Bachelor’s or Master’s degree in Marketing, Data Science, or a related field.
At least 5 years of experience in digital marketing, analytics, or campaign management.
Proficiency in tools like Excel, SQL, Python, ETL tools (e.g. funnel.io) and visualization platforms such as Power BI.
Familiarity in marketing technologies (e.g., ad servers, DSPs).
Strong understanding of marketing metrics, ROI analysis, and predictive modeling.
Ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms.
Ability to design and lead test-and-learn frameworks.
Ability to synthesize insights into actionable strategies.
Ability to align data-driven decisions with marketing objectives.
Strong ability to work cross-functionally with global teams and external agencies.
Ability to translate complex data insights into clear, actionable recommendations for stakeholders.
Experience managing multiple projects with a focus on scalability, process automation, and timely delivery while addressing challenges in data integration and analytics.

Responsibilities

Lead data collection and analysis for the NA market in the Personal Care business unit, delivering actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs.
Partner with the sales, marketing, finance, and logistics teams to ensure data integrity, align insights, and support a consistent approach to commercial decision-making.
Build advanced reports and dashboards in tools such as Excel and Power BI to monitor performance and support business decisions.
Support the development and adoption of analytics tools and systems that expand data capabilities and improve usability.
Perform regular data audits to maintain quality and identify opportunities for process improvement.
Build capability by creating frameworks that train and enable internal and external stakeholders to use performance marketing data and insights effectively.
Integrate data by helping connect performance marketing data with the Essity data lake to enable advanced analytics, including MMM, ROI modeling, and predictive analysis.
Align technology by acting as a liaison across IT, marketing, and external agencies to ensure marketing tools and attribution technologies meet business requirements.
Manage partners by working with media agencies and external providers to optimize marketing technology platforms and deliver insights aligned with business goals.
Drive continuous improvement by identifying opportunities to enhance marketing performance data processes through automation, scalability, and stronger reporting quality.