Marketing Data Analyst
About The Position
We’re currently seeking a Marketing Data Analyst to join our Headquarters team! The Marketing Data Analyst owns the analysis of customer and marketing data to measure performance, understand customer behavior, and enable more relevant, personalized marketing experiences. This role partners with marketing, analytics, and IT teams to lead reporting, customer segmentation, and customer profile initiatives across digital channels and customer touchpoints. The position plays an important role in strengthening the foundation for customer-centric and lifecycle-based marketing by owning customer profiles, behavioral insights, and segmentation used across campaigns. Through dashboards, analysis, and collaboration, this role drives engagement analysis across the lifecycle and informs ongoing optimization and personalization efforts.
Requirements
- Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or a related field.
- 2 years of experience in marketing analytics, data analysis, customer data, or related work (internships, academic projects, or early career experience acceptable.
- Exposure to CRM, marketing automation, or customer data platforms (e.g., Braze, Salesforce, HubSpot, CDP tools).
- Experience with data visualization tools (e.g., Tableau, Looker, DOMO).
- Familiarity with customer journeys, personalization, or lifecycle marketing concepts.
- Retail, ecommerce, or customer focused business experience.
- Foundational understanding of customer data, segmentation, and lifecycle or funnel concepts.
- Experience or exposure to analytics and reporting tools (e.g., GA4, GTM, Excel).
- Ability to analyze customer and campaign data and summarize insights clearly.
- Strong attention to detail when working with customer attributes, segments, and metrics.
- Good documentation and organizational skills.
- Clear written and verbal communication skills.
- Comfort working collaboratively across marketing and technical partners.
Responsibilities
- Collect, analyze, and interpret marketing and customer data across campaigns, channels, and lifecycle stages — building and maintaining dashboards, recurring performance reports, and ad hoc analyses related to customer behavior, engagement, and conversion.
- Own campaign and journey performance analysis, including post-campaign reporting, and monitor key marketing and customer engagement metrics, identifying trends and opportunities.
- Drive web and digital analytics efforts, including data from tools such as GA4, tag validation, event tracking review, and lifecycle-related measurement documentation within established analytics frameworks, measurement plans, and attribution or funnel models.
- Run testing and experimentation analysis related to targeting, messaging, or journey optimization.
- Own the development, maintenance, and documentation of customer segments, aligned to lifecycle stages such as acquisition, onboarding, engagement, retention, and re-engagement.
- Analyze customer behavior, engagement signals, and attributes to refine segmentation and lifecycle groupings, and evaluate segment performance and engagement outcomes across channels.
- Lead the creation and maintenance of customer profile attributes, including behavioral, transactional, and engagement data; validate and document customer attributes and profile elements across CRM, marketing platforms, and analytics tools.
- Identify gaps, inconsistencies, or opportunities within customer data that impact segmentation and targeting.
- Partner with marketing teammates and IT, analytics, and platform teams to understand reporting needs and ensure customer data availability and accuracy.
- Translate data into clear, practical insights that inform marketing decisions.
- Build knowledge of customer data platforms (CDPs), lifecycle marketing concepts, and personalization practices over time.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
