Marketing Coordinator, Attain Sports

Attain Sports•Bowie, MD

About The Position

The Marketing Coordinator supports marketing for the Chesapeake Baysox, Frederick Keys, and Aberdeen IronBirds. The role helps elevate each team’s brand and drive revenue and attendance through fan-focused content, digital and email campaigns, and merchandise promotions. It offers hands-on experience in sports marketing while helping strengthen community connections and grow the fan base. The coordinator collaborates with marketing, ticketing, community, sponsorship, and group sales teams; creates and publishes social and digital content; supports paid and trade media campaigns; manages day-to-day HubSpot CRM tasks; and builds email campaigns. The role also maintains content archives, helps fulfill footage-license requests, and works home games and stadium events as needed. The position involves extended periods outdoors and on foot during games and events in varying weather, evening, weekend, and holiday work during the season, and occasional travel for community events, league meetings, and Attain Sports functions.

Requirements

Bachelor’s degree in marketing, communications, media, or a related field, or equivalent experience.
1–3 years of experience in sports marketing, digital content creation, or a related field; internship experience is considered.
Working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Illustrator) or comparable editing software.
Experience creating compelling video, photo, and caption content for social media.
Strong writing, storytelling, and design instincts.
Highly organized, with the ability to manage multiple projects and meet deadlines.
Analytical capability, including comfort working with performance data and translating results into action.
Ability to work nights, weekends, and holidays as required by the game and event schedule.

Nice To Haves

Master’s degree.
Familiarity with paid/trade media campaigns and CRM tools.
Passion for baseball, sports, and community engagement.

Responsibilities

Collaborate with marketing, ticketing, and community teams to develop fan-focused content supporting sales, attendance, and partnerships.
Design, edit, and produce graphics and video content for social and digital platforms to entertain fans, build brand awareness, and drive ticket sales and merchandise revenue.
Capture real-time content at practices, game days, and team events for fan engagement and promotional campaigns.
Create quick-turn videos and in-game clips for distribution across digital channels.
Create photography and video content for merchandise promotions and the online store.
Stay current on social video trends and best practices to grow reach and engagement.
Help plan and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X in line with marketing and revenue goals.
Track and report social media performance metrics and share insights to inform content strategy.
Monitor social channels, engage with fans, and flag potential issues or negative trends to marketing leadership.
Work with marketing and ticketing teams to create and post in-stadium flyers with event and promotion details for each team’s homestands.
Support media buying for campaigns across Attain Sports baseball teams.
Help execute paid and trade social and digital campaigns across platforms and partnerships.
Manage day-to-day HubSpot CRM tasks, including list uploads, email sequences, and automated campaigns.
Build and send email campaigns across all three teams, including newsletters, kids club communications, and Silver Sox updates.
Maintain organized systems for archiving and sharing content and footage.
Help track and fulfill third-party footage license requests.
Collaborate with sponsorship, ticket, and group sales teams to maximize partnership value and align promotions with revenue goals.
Attend and work home games and stadium events as needed.
Perform other duties as assigned.