Sports Marketing Lead

Cumulus Media New Holdings Inc.•Nashville, TN

About The Position

Cumulus | Nashville is seeking a Sports Marketing Lead to execute marketing campaigns across its stations and digital platforms. The role coordinates with Programming, Sales, Digital, Events, and Content teams to deliver organized, on-brand campaigns that engage listeners on air, in person, and online. The position also leads the Sales & Marketing Coordinator team and interns, and contributes creative ideas for promotions and community initiatives.

Requirements

Degree or equivalent experience in Marketing, Communications, Business, Advertising, or a related field.
Strong written and verbal communication skills.
Proficiency in digital and social media strategies.
Strong project management and organizational skills.
Efficiency with Microsoft tools, project management tools, and Canva.
Ability to work regular business hours as well as additional off-site hours, including nights, weekends, and some holidays.
Passion for sports marketing, media, radio, events, and local culture.

Nice To Haves

Internship, campus leadership, freelance, or project-based experience is welcomed.

Responsibilities

Lead execution of multi-platform sports marketing campaigns across the station portfolio.
Coordinate campaign timelines, assets, approvals, and launches.
Contribute creative concepts for station promotions, events, contests, and community initiatives.
Track campaign performance and develop post-campaign recaps and insights.
Work with Program Directors to schedule and execute on-air and online contesting, and communicate campaign execution to programming staff.
Work with Sales Management and/or Account Teams to develop marketing and promotional concepts for clients.
Lead the Sales & Marketing Coordinator team and interns, from recruitment through weekly task management.