Marketing Coordinator

City of Clarksville•PARKS AND RECREATION 102 Public Square Clarksville, TN

14d

About The Position

This is the second of three levels in the Marketing series. Incumbents develop marketing plans and materials to promote the services and/or activities of an assigned function or department. Responsibilities may include writing, editing, and printing written promotional materials; preparing training materials; writing and editing marketing materials for inclusion on a website; negotiating media sponsorship of events; purchasing ad space; analyzing customer data to identify trends and opportunities; recommending service pricing and packaging options; representing assigned function or department to the media and the public; and maintaining related records. Incumbents may supervise fewer than two lower-level marketing or administrative support employees.

Requirements

Associate degree in Marketing, Communications, or a related field.
Two (2) years of marketing, public relations, or communications experience.
An equivalent combination of education and experience sufficient to perform the job's essential duties.
Valid driver's license.
Knowledge of marketing principles and practices.
Knowledge of graphic design principles and software applications.
Knowledge of project management principles.
Knowledge of publications development techniques and practices.
Knowledge of proper use of the English language.
Knowledge of basic website design principles.
Knowledge of recordkeeping principles.
Knowledge of basic negotiation techniques.
Knowledge of computers and related software applications.
Knowledge of supervisory principles.
Knowledge of customer service best practices.
Skill in preparing clear and concise marketing and communication materials.
Skill in designing concepts for publications and website content.
Skill in creating, composing, and editing written materials.
Skill in maintaining records.
Skill in using a computer and related software applications.
Skill in prioritizing and assigning work.
Skill in monitoring and evaluating employees.
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisors, the public, etc. sufficient to exchange or convey information and to give and receive work direction.

Nice To Haves

Supervise fewer than two lower-level marketing or administrative support employees.

Responsibilities

Coordinates marketing and communication initiatives on assigned projects, which may include developing and implementing marketing plans, negotiating media sponsorships, purchasing ad space, analyzing customer trends, managing information and measuring progress on tasks, projects, and goals, and performing related activities.
Serves as the department’s primary spokesperson and maintains positive relationships with local media outlets.
Develops a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website, developing timelines, and determining distribution methods to reach intended audience(s).
Monitors and maintains website and social media channels and responds to inquiries, comments, and reviews promptly.
Maintains a variety of marketing materials, promotional items, communication materials, and/or other applicable items and records.
Organizes and oversees community outreach initiatives including public meetings, surveys, and focus groups to gather input and feedback from residents; collaborates with community groups, schools and local organizations to promote recreational activities and events.
Edits and proofreads publications and communication materials to ensure content meets established design criteria.
Monitors and maintains a variety of operational records.
May prepare basic operational reports.
Assists in developing and managing the department’s marketing and community engagement budget; ensures cost-effective use of resources while maximizing outreach and engagement.
May supervise staff to include prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.
Performs other duties of a similar nature or level.