Coordinator - Marketing

Bally's Chicago•Marquette, IA

2d•Onsite

About The Position

This role assists with the development, coordination, and execution of marketing campaigns, promotions, special events, and player development programs. The coordinator is responsible for managing advertising schedules, ensuring timely distribution of marketing materials, and maintaining marketing calendars. They will collaborate with vendors, media partners, and internal departments to support marketing initiatives and special events. Additionally, the role involves creating, proofreading, and distributing various marketing communications, ensuring compliance with company standards and brand guidelines. The coordinator will also manage promotional giveaways, track campaign effectiveness, maintain marketing expenditure records, and support guest loyalty programs. Representation at community events and website/social media updates are also part of the responsibilities. Collaboration with other departments is key to maximizing promotional effectiveness and guest satisfaction, and responding to guest inquiries is expected. Maintaining confidentiality and performing other duties as assigned are also required.

Requirements

A high school diploma or GED equivalent is preferred.
Experience in marketing, promotions, hospitality, gaming, or related experience preferred.
Must be able to obtain and maintain required gaming license.
Must be available to work varying shifts, including nights, weekends, and holidays.
Communication Skills – Clearly communicates information verbally and in writing to guests, team members, vendors, and community partners.
Customer Service Orientation – Demonstrates a commitment to providing exceptional guest service and creating positive experiences.
Organization and Planning – Effectively prioritizes tasks, manages multiple projects, and meets deadlines in a fast-paced environment.
Attention to Detail – Ensures accuracy and quality in promotional materials, communications, event planning, and reporting.
Creativity and Innovation – Generates new ideas and approaches to support marketing campaigns, promotions, and guest engagement.
Teamwork and Collaboration – Builds positive working relationships and works effectively with cross-functional teams.
Adaptability and Flexibility – Responds positively to changing priorities, business needs, and unexpected challenges.

Responsibilities

Assist with the development, coordination, and execution of marketing campaigns, promotions, special events, and player development programs.
Coordinate advertising schedules and ensure marketing materials are distributed accurately and on time.
Maintain marketing calendars, promotional schedules, and event timelines.
Work with vendors, media partners, and internal departments to support marketing initiatives and special events.
Create, proofread, and distribute marketing communications, including email campaigns, digital signage, social media content, and promotional materials.
Ensure all marketing materials comply with company standards, brand guidelines, and regulatory requirements.
Coordinate promotional giveaways, drawings, and events, including setup, logistics, and follow-up reporting.
Assist in tracking and analyzing the effectiveness of marketing campaigns and promotions.
Maintain accurate records of marketing expenditures, invoices, and budgets assigned.
Support Player's Club and guest loyalty initiatives through effective communication and promotional execution.
Represent the property at community events, trade shows, and sponsorship activities as needed.
Assist with website content updates and social media engagement.
Collaborate with Operations, Food & Beverage, Gaming, and other departments to maximize promotional effectiveness and guest satisfaction.
Respond to guest inquiries related to promotions, events, and marketing programs.
Maintain confidentiality of guests and company information.
Perform other duties as assigned by the Marketing Manager or Director.