Marketing Coordinator

Proliance Surgeons•Seattle, WA

1d•Hybrid

About The Position

At Proliance Surgeons, we are committed to fostering growth and development, making it a great place to work. We hire and support people from diverse backgrounds, recognizing that our unique experiences and perspectives help us deliver Exceptional Outcomes, Personally Delivered. We are proud to offer a comprehensive and competitive benefit and pay package. The Marketing Coordinator role establishes and maintains excellent relationships with referring providers, patients, and the community on behalf of Proliance Surgeons Puget Sound ENT and Lake Washington Facial Plastic Surgery. This role requires superb communication and social networking skills. The coordinator is responsible for managing business partnerships with referral sources and executing marketing support for the ENT and facial plastics service lines.

Requirements

High school diploma or GED.
Minimum 1 year of marketing, sales or account development experience.
Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
Computer savvy.
Superior oral and written communication skills.
Must be able to organize work and establish procedures.
Must be able to speak, read, and write the English language.
Must be skilled in computer/keyboard functions.
Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA).
Self-motivated; able to work independently.

Nice To Haves

Bachelor’s degree in marketing, public relations, communications or related field preferred.
Familiarity with SEO best practices and digital marketing tools - preferred.
Experience with graphic design tools such as Canva or Adobe Creative Suite - preferred.
Video capture and editing skills - preferred.

Responsibilities

Educate patients, referring providers and other referral sources on the services and amenities provided at the hiring clinic and/or surgery center.
Travel the surrounding clinic or surgery center geographic area to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources.
Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients.
Identify opportunities for partnering and growth.
Maintain contact with referring clinics by phone and email.
Report clinical outreach efforts to practice administrator and physicians.
Build brand awareness throughout the community; attend and participate in community events.
Survey referral sources to identify procedural issues that inhibit referrals.
Create and implement print and digital advertising campaigns.
Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites.
Monitor and manage the practice’s SEO campaign alongside digital marketing agency.
Capture and edit video content.
Develop and distribute internal newsletters.
Develop blog posts, patient-facing communications, press releases, and website content coordinating with marketing team.
Collaborate closely with the Proliance marketing team.
Facilitate development, design and ongoing maintenance of the website.
Work with providers to create an effective marketing plan that will assist in the growth of their practice.
Assist in the creation of print advertisements.
Regularly post engaging content for all social media platforms owned by the hiring clinic and/or surgery center, including Facebook, LinkedIn, YouTube, Instagram, on-site photography, short-form video, and provider and staff features.
Design, order and distribute marketing materials on behalf of the practice.
Work with videography team to create compelling and informative videos.
Analyze patient satisfaction scores through internal survey platform; take action as needed.
Compose annual marketing plan and budget.
Order uniforms, name tags and badges for employees.
Manage philanthropic giving and sponsorships.
Plan office events and employee appreciation activities, organize donation drives, and discover new ways to create a positive office environment.
Assist administrator in other duties as requested.