Marketing Coordinator

Authority Brands•Atlanta, GA

1d•Hybrid

About The Position

The Marketing Coordinator will support the consumer marketing efforts for Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky. This role involves working with marketing team members and franchise owners to further develop and support the Authority Brands marketing system. The coordinator will be knowledgeable about brand data trends, including lead flow, appointment rate, close rate, and other KPIs, and will actively contribute to their improvement. Key responsibilities include managing brand websites, supporting marketing performance analysis, coordinating with the Graphic Design department, managing content marketing systems, assisting with social media and blog content, supporting franchisee local marketing efforts, and preparing marketing materials for various events. The role also involves maintaining participation lists and performing other assigned duties.

Requirements

A bachelor’s degree (focus in marketing or business a plus)
1+ years of experience
Ideal candidate is self-motivated, results-oriented, confident, and passionate.
Knowledge/understanding of digital marketing, including ability to interpret digital campaign results (SEO, PPC, remarketing, display)
Solid PC skills, including Microsoft Office systems (Google Analytics competency a plus)

Nice To Haves

Experience with franchise/multiple locations preferred

Responsibilities

Work with fellow marketing team members, and franchise owners to further develop and support the Authority Brands marketing system on Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky.
Be knowledgeable about trends in brand data including lead flow, appointment rate, close rate, and other KPIs. Understand marketing’s contribution to these KPIs and actively contribute to their improvement with the marketing team.
Help manage the brands’ websites, including working with website partners to ensure accuracy of brand information, approval of franchisee submitted content, implement franchisees’ requested changes, and new location website launches.
Support marketing team in the analysis of marketing performance and results and help communicate these to franchise owners and other teams.
Support marketing and communications projects and coordinate efforts between Graphic Design department to ensure team continuity.
Manage the content marketing system for each brand by adding new assets as well as updating users.
In coordination with communications staff, assist with ideation, development, and execution of social media and blog content, including measuring and analyzing campaigns’ effectiveness.
Support franchisee local marketing efforts and manage franchisee marketing support requests.
Assist in preparing marketing materials for training, webinars, workshops, regional meetings, and conferences.
Maintain and update participation lists for marketing programs.
Perform other duties as assigned. These duties may include assignments in jobs other than own.