Marketing Coordinator – Beauty & Personal Care, North America

ALS • Irving, TX

14d • $70,000 - $85,000 • Hybrid

About The Position

ALS is seeking a commercially focused Marketing Coordinator to support the growth of its Beauty & Personal Care business across North America. The role will increase market awareness, support commercial growth initiatives, generate qualified opportunities, and reinforce ALS's position as a testing partner for beauty and personal care brands seeking US-based laboratory and clinical services. The coordinator will be the primary marketing resource for ALS Beauty & Personal Care commercial activities in the United States, working closely with sales, laboratory, technical, operational, and global marketing teams.

The position plans and executes integrated campaigns, develops scientifically credible content, manages website and social media activity, coordinates industry events, and measures marketing performance. Marketing efforts should align with sales priorities, key accounts, and business growth objectives, and communicate ALS's clinical, analytical, microbiological, and claims-support testing capabilities.

ALS supports a flexible hybrid working environment. Regular office collaboration is encouraged while maintaining flexibility to support individual and business needs. The position reports directly to the US Commercial Director, Beauty & Personal Care, with a dotted reporting line to the Global Marketing & Communications Director, Beauty & Personal Care. Salary: $70,000–$85,000.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
• 3–5 years of marketing experience.
• Experience executing integrated digital marketing campaigns and lead-generation programs.
• Experience managing websites, social media platforms, and content development.
• Working knowledge of marketing automation systems such as HubSpot.
• Strong written communication and content creation skills.
• Excellent organizational and project management skills.
• Commercially minded, with the ability to align marketing activities with business growth objectives.

Nice To Haves

• Marketing experience in B2B services, consumer products, laboratory services, life sciences, healthcare, or technical sectors.
• Experience in Beauty & Personal Care, cosmetics, consumer products, clinical studies, laboratory testing, or scientific services.
• Experience supporting conferences, exhibitions, and trade-show marketing programs.
• Sitecore CMS experience or experience with other enterprise content management systems.
• Adobe Creative Cloud experience.
• Knowledge of SEO, digital advertising, and lead-generation best practices.
• Understanding of regulatory, claims substantiation, safety, efficacy, or quality requirements within the Beauty & Personal Care sector.

Responsibilities

• Serve as the primary marketing resource supporting ALS Beauty & Personal Care commercial activities across the United States.
• Develop and execute marketing initiatives to increase market penetration and strengthen ALS's position in the North American Beauty & Personal Care sector.
• Partner with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth.
• Promote ALS's US-based clinical and analytical testing capabilities to beauty, cosmetics, personal care, household product, and consumer goods brands.
• Translate customer insights, market trends, competitive intelligence, and commercial priorities into marketing plans and campaigns.
• Support strategic growth objectives with targeted lead-generation initiatives aligned to commercial priorities and key account opportunities.
• Plan and execute integrated campaigns across email, social media, website content, webinars, trade media, paid advertising, and direct marketing.
• Support marketing automation activities using platforms such as HubSpot, align campaigns with sales objectives, and optimize activities based on performance data and commercial outcomes.
• Create scientifically credible technical and commercial content in collaboration with subject matter experts, including articles, application notes, case studies, customer stories, brochures, sales collateral, email campaigns, website content, webinar materials, social media content, and customer presentations.
• Communicate ALS's end-to-end clinical, analytical, microbiological, and claims-support testing services and maintain a regular pipeline of engaging content.
• Support website and digital asset development; manage website updates, landing pages, service pages, and campaign content.
• Identify ways to improve website user experience, SEO performance, engagement, and lead conversion, and ensure content accurately reflects ALS capabilities and differentiation.
• Coordinate with global marketing teams to maintain consistent branding, messaging, and customer experience across digital channels.
• Develop ALS Beauty & Personal Care's social media presence, especially on LinkedIn, with a consistent cadence of content about technical expertise, laboratory capabilities, clinical studies, industry insights, customer stories, events, and thought leadership.
• Monitor social media engagement and campaign performance, recommend improvements, and support employees as industry advocates through coordinated content sharing.
• Lead planning and coordination of congresses, trade shows, exhibitions, scientific conferences, customer events, and webinars across North America.
• Coordinate exhibition logistics, booth management, promotional campaigns, marketing collateral, delegate registrations, lead capture, and post-event follow-up.
• Work with commercial and technical teams to ensure events generate measurable business opportunities and return on investment.
• Track and report event leads, pipeline contribution, customer engagement, and commercial outcomes.
• Measure and report marketing performance against agreed KPIs, including website analytics, campaign performance, lead-generation metrics, social engagement, and marketing ROI.
• Produce regular performance reports and recommendations for commercial and marketing leadership, using data-driven insights to improve effectiveness and support business growth.

Benefits

• Flexible hybrid working environment.
• Support to develop new skills and reach full potential, with programs and opportunities to build a diverse career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level