Marketing Coordinator – Beauty & Personal Care, North America

ALS Global•Irving, TX

12d•Hybrid

About The Position

ALS is seeking a commercially focused Marketing Coordinator to support the growth of its Beauty & Personal Care business across North America. The role supports market awareness, commercial growth initiatives, qualified lead generation, and ALS’s position as a testing partner for beauty and personal care brands seeking US-based laboratory and clinical services. The coordinator serves as the primary marketing resource for US Beauty & Personal Care commercial activities and works with sales, laboratory, technical, operational, and global marketing teams. The position develops and executes integrated campaigns, creates scientifically credible content, supports the website and digital presence, strengthens social media and brand awareness, and coordinates industry events. It also measures marketing performance and uses data and commercial outcomes to improve activity. ALS describes its working environment as flexible hybrid, with regular office collaboration encouraged while allowing flexibility for individual and business needs. The role reports directly to the US Commercial Director, Beauty & Personal Care, with a dotted-line reporting relationship to the Global Marketing & Communications Director, Beauty & Personal Care.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
3–5 years of marketing experience, preferably in B2B services, consumer products, laboratory services, life sciences, healthcare, or technical sectors.
Experience executing integrated digital marketing campaigns and lead-generation programs.
Experience managing websites, social media platforms, and content development.
Working knowledge of marketing automation systems such as HubSpot.
Strong written communication and content creation skills.
Excellent organizational and project management skills.
Commercially minded, with the ability to align marketing activities with business growth objectives.

Nice To Haves

Experience in Beauty & Personal Care, cosmetics, consumer products, clinical studies, laboratory testing, or scientific services.
Experience supporting conferences, exhibitions, and trade-show marketing programs.
Sitecore CMS experience or experience with other enterprise content management systems.
Adobe Creative Cloud experience.
Knowledge of SEO, digital advertising, and lead-generation best practices.
Understanding of regulatory, claims substantiation, safety, efficacy, or quality requirements within the Beauty & Personal Care sector.

Responsibilities

Serve as the primary marketing resource supporting ALS Beauty & Personal Care commercial activities across the United States.
Develop and execute marketing initiatives to increase market penetration and strengthen ALS’s position in the North American Beauty & Personal Care sector.
Partner with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth.
Promote US-based clinical and analytical testing capabilities to beauty, cosmetics, personal care, household product, and consumer goods brands.
Translate customer insights, market trends, competitive intelligence, and commercial priorities into marketing plans and campaigns.
Support strategic growth objectives through targeted lead-generation initiatives aligned with commercial priorities and key account opportunities.
Plan and execute integrated campaigns across email, social media, website content, webinars, trade media, paid advertising, and direct marketing.
Support marketing automation activities using platforms such as HubSpot and align marketing efforts with sales objectives, target accounts, and sector priorities.
Track campaign effectiveness and optimize activities based on performance data and commercial outcomes.
Create scientifically credible content, collaborating with subject matter experts on technical articles, application notes, case studies, customer stories, brochures, sales collateral, email campaigns, website content, webinar materials, social media content, and presentations.
Communicate ALS’s end-to-end clinical, analytical, microbiological, and claims-support testing services, maintaining a regular pipeline of engaging content.
Support updates and development of the Beauty & Personal Care website, including landing pages, service pages, and campaign content.
Identify opportunities to improve website user experience, SEO performance, engagement, and lead conversion, and coordinate with global marketing teams on brand and messaging consistency.
Maintain accurate digital content reflecting ALS capabilities, technical expertise, customer solutions, and market differentiation.
Drive ALS Beauty & Personal Care’s social media presence, particularly on LinkedIn, with a consistent cadence of content about expertise, laboratory capabilities, clinical studies, industry insights, customer stories, events, and thought leadership.
Monitor social engagement and campaign performance, recommend improvements, and support employees as industry advocates through coordinated social media activity and content sharing.
Plan and coordinate congresses, trade shows, exhibitions, scientific conferences, customer events, and webinars across North America.
Coordinate event logistics, booth management, promotional campaigns, marketing collateral, delegate registrations, lead capture, and post-event follow-up.
Work with commercial and technical teams to ensure events generate measurable opportunities and return on investment.
Track and report event leads, pipeline contribution, customer engagement, and commercial outcomes.
Measure and report marketing performance against agreed KPIs, including website analytics, campaign performance, lead-generation metrics, social media engagement, and ROI.
Produce regular performance reports and recommendations for commercial and marketing leadership, using data-driven insights to improve campaign effectiveness and support business growth.