Marketing Coordinator

Empire State Realty Trust•New York, NY

1d•Hybrid

About The Position

The Marketing Coordinator at Empire State Realty Trust will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive engagement, and lease space. This role will play a pivotal part to promote the companyâ€™s properties, services, and overall mission. The Marketing Coordinator will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance Empire State Realty Trustâ€™s brand presence and strengthen its connection with key audiences that align with organizational goals.

Requirements

Strong organization, prioritization, time management and interpersonal skills
Operate with a sense of urgency and with precise attention to detail
Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
Work effectively with all levels of employees and partners
Demonstrate the ability to multi-task and juggle numerous projects simultaneously
Microsoft Office Suite
Familiarity with Canva, Google Analytics, Salesforce
Data analysis
Creative thinker
Ability to copy write and edit
Bachelorâ€™s degree and/or equivalent experience
1-2 years of experience in Marketing

Nice To Haves

Commercial real estate industry experience a plus

Responsibilities

Assist in the creative development and execution of marketing materials and campaigns for all ESRT commercial and retail properties including the Empire State Building; Materials include tour books, advertising, marketing centers, renderings, elevator screens, tenant app communications, etc.
Coordinate, schedule, support on site, and develop shot lists for tenant and vacant space photography, videography, and virtual tours
Maintain the ESRT visual library (images, renderings, floorplans and video)
Maintain commercial real estate listing data/assets across marketing channels, this includes the ESRT website, CoStar, and Salesforce, for accuracy
Conduct regular website audits to confirm accuracy of visuals, assets and website functionality
Assist team with competitor research/audits
Assist with annual, monthly and quarterly reports based on templates
Assist in the implementation of consistent portfolio brand practices
Conduct research for tenant experience efforts and partner outreach to secure engagement opportunities
Coordinate tenant giveaways in partnership with Empire State Building Observatory events
Walk spaces prior to major tours to ensure quality control in priority spaces
Handle order placements and distribution of tour collateral, giveaways, and tenant marketing materials on-site
Assist with the development of tenant campaigns to drive amenity center awareness/usage in partnership with onsite teams
Maintain SOPs for tenant engagement, leasing marketing materials, and campaign plans
Track budget expenses and communicate discrepancies, overages, etc. to the team
Assist with coordination of meetings inclusive of agendas and meeting room set up as needed