Marketing Coordinator

Proliance Surgeons•Seattle, WA

1d•Hybrid

About The Position

Under the direction of the practice administrator, the Marketing Coordinator role establishes and maintains excellent relationships with referring providers, patients, and the community on behalf of Proliance Surgeons Puget Sound ENT and Lake Washington Facial Plastic Surgery. This role must have superb communication and social networking skills. They are responsible for managing business partnerships with referral sources and executing marketing support for ENT and facial plastics service line.

Requirements

High school diploma or GED.
Minimum 1 year of marketing, sales or account development experience.
Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
Computer savvy
Superior oral and written communication skills
Must be able to organize work and establish procedures
Must be able to speak, read, and write the English language
Must be skilled in computer/keyboard functions
Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA)
Self-motivated; able to work independently

Nice To Haves

Bachelor’s degree in marketing, public relations, communications or related field preferred.
Familiarity with SEO best practices and digital marketing tools - preferred
Experience with graphic design tools such as Canva or Adobe Creative Suite - preferred
Video capture and editing skills - preferred

Responsibilities

Educate patients, referring providers and other referral sources on the services and amenities provided at the hiring clinic and/or surgery center
Travel the surrounding clinic or surgery center geographic area to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources
Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients
Identify opportunities for partnering and growth
Maintain contact with referring clinics by phone and email
Report clinical outreach efforts to practice administrator and physicians
Build brand awareness throughout the community; attend and participate in community events
Survey referral sources to identify procedural issues that inhibit referrals
Create and implement print and digital advertising campaigns
Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites
Monitor and manage the practice’s SEO campaign alongside digital marketing agency
Capture and edit video content
Develop and distribute internal newsletters
Develop blog posts, patient-facing communications, press releases, and website content coordinating with marketing team
Collaborate closely with the Proliance marketing team
Facilitate development, design and ongoing maintenance of the website
Work with providers to create an effective marketing plan that will assist in the growth of their practice
Assist in the creation of print advertisements
Regularly post engaging content for all social media platforms owned by the hiring clinic and/or surgery center, including Facebook, LinkedIn, YouTube, Instagram, on-site photography, short-form video, and provider and staff features.
Design, order and distribute marketing materials on behalf of the practice
Work with videography team to create compelling and informative videos
Analyze patient satisfaction scores through internal survey platform; take action as needed
Compose annual marketing plan and budget
Order uniforms, name tags and badges for employees
Manage philanthropic giving and sponsorships
Plan office events and employee appreciation activities, organize donation drives, and discover new ways to create a positive office environment
Assist administrator in other duties as requested