Marketing Coordinator

Transpharmation Inc

17d•Onsite

About The Position

Transpharmation is a dynamic preclinical contract research organization that specializes in high-quality, translational drug discovery services. The company provides a friendly and team-oriented work atmosphere as well as competitive wages and benefits. Job Summary The Marketing Coordinator is responsible for supporting the execution of Transpharmation’s strategic marketing plan by coordinating key activities and ensuring milestones are completed accurately and within established timelines.

Requirements

Experience in a similar role, with a portfolio of successful campaigns with relevant KPIs
Proven experience in creating and managing LinkedIn ad campaigns
Proficiency in LinkedIn Analytics, Google Analytics and Google Ads
Experience in developing and optimizing landing pages for Google Ads campaigns
Strong analytical skills with the ability to interpret data and make informed decisions
Good organizational skills and attention to detail
Excellent written and verbal communication skills, including being confident in liaising with suppliers and other third-party contractors
Ability to follow instructions, ask questions, prioritize work activity and ensure deadlines are met
Timekeeping and reliability
Strong team player
Exceptional attention to detail and accuracy
Extremely trustworthy and professionally minded
Ability to work under pressure and with tight deadlines

Responsibilities

Manage the master conference calendar, coordinate planning and pre-conference meetings, maintain timelines, complete attendee and booth registrations, ensure abstracts are submitted, prepare required marketing collateral, oversee shipping logistics for booth materials, track ROI, and submit invoices for payment
Execute marketing campaigns, social media posts, newsletters, and other outreach materials prepared by the Marketing Director
Serve on platform and portfolio teams as the point of contact for marketing communications ensuring content is provided on time as per our marketing schedule
Maintain marketing collateral, slide decks, and scientific data files for easy access on the SharePoint drive
Use Microsoft Office, including Power BI, and quickly learn in-house systems
Develop and manage LinkedIn ad campaigns to promote the brand and its products
Monitor and analyze LinkedIn ad performance using LinkedIn Analytics
Track and report key metrics in Google Analytics to measure campaign effectiveness
Improve ad performance through A/B testing and data-driven optimization strategies
Create and manage Google Ads campaigns, including developing and optimizing landing pages
Stay up to date on current trends and technologies in marketing, particularly in LinkedIn advertising, Google Ads, and analytics
Perform other duties as assigned