Lanier Technical College - Marketing Coordinator

Lanier Technical College • Gainesville, GA

3d • Hybrid

About The Position

Lanier Technical College is hiring a full-time, benefits-eligible, FLSA-exempt, salaried Marketing Coordinator to perform professional marketing duties in support of the College’s strategic marketing and communications plan. The position works under general supervision and reports to the Assistant Director of Marketing. The position is available now. Compensation is in the low $50,000s annually, depending on education, qualifications, and experience.

The coordinator supports media-related marketing plans, creates communication copy and advertising messages, develops materials and branding campaigns, and helps promote the College’s brand, programs, and events. The role also supports the College’s social media presence, updates website content, evaluates marketing strategies, and produces professional-quality photos and videos of College programs, events, conferences, and student activities. Other work-related duties may be assigned by the supervisor.

The position requires an associate degree and two years of related experience, or a bachelor’s degree and one year of related experience. Preferred qualifications include more than two years of marketing experience, proficiency with Adobe Creative Cloud and Microsoft Office, branding campaign experience, experience creating marketing materials with members of the public or college students, and experience with photography or videography equipment. After six months of employment, the position is eligible for one day of telework.

Requirements

• Associate’s degree and two years of work-related experience, or a bachelor’s degree and one year of work-related experience.
• Knowledge of advertising and marketing principles and concepts.
• Skill in operating computers and job-related software and equipment.
• Effective oral and written communication skills.
• Effective interpersonal skills and ability to deal with the public.
• Effective decision-making and problem-solving skills.
• Willingness to be part of a team.

Nice To Haves

• More than two years of work-related marketing experience.
• Experience with the latest version of Adobe Creative Cloud Suite, including InDesign, Illustrator, Photoshop, and Premiere Pro.
• Experience with the latest version of Microsoft Office Suite.
• Experience creating professional branding campaigns across multiple print and digital media formats.
• Experience working with the general public and/or college students to create marketing materials.
• Experience with photography and videography equipment.

Responsibilities

• Assist with creating, developing, and implementing media-related marketing plans.
• Assist in creating communication copywriting.
• Create media messages and advertising.
• Assist with developing marketing plans that increase awareness of the College’s brand, program offerings, and events.
• Assist with evaluating the effectiveness of marketing strategies used in the College’s marketing plan.
• Design and produce a wide variety of printed and digital materials.
• Design and create branding campaigns, using graphic design and photography to create advertisements.
• Assist with the College’s social media presence by collaborating with academic programs and College personnel.
• Create content to update the College’s website with current news, photos, and videos.
• Create professional-quality photos and/or videos of College programs of study, events, conferences, and student activities.
• Perform other work-related duties as assigned by the supervisor.

Benefits

• Choice of retirement plans: Georgia State Employees’ Pension and Savings Plan or Teachers’ Retirement System.
• Health and flexible benefits insurance options.
• Sick leave and annual leave accruals of 10 hours each monthly.
• 13 state holidays annually.
• One day of telework after six months of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree