LANIER TECHNICAL COLLEGE - MARKETING COORDINATOR
About The Position
Lanier Technical College is hiring a full-time, benefits-eligible, FLSA-exempt, salaried Marketing Coordinator to perform professional marketing duties in support of the College’s strategic marketing and communications plan. The position works under general supervision and reports to the Assistant Director of Marketing. The position is available now. A background check and professional reference check are part of the selection process. The coordinator helps develop and implement marketing plans, create communications and advertising, build awareness of the College’s brand and offerings, and assess marketing effectiveness. The role also produces print and digital materials, supports the College’s social media presence, updates website content, and creates photography and video content for programs, events, conferences, and student activities. Other work-related duties may be assigned by the supervisor.
Requirements
- Associate’s degree and two years of work-related experience, or a bachelor’s degree and one year of work-related experience.
- Knowledge of advertising and marketing principles and concepts.
- Skill in operating computers and job-related software and equipment.
- Effective oral and written communication skills.
- Effective interpersonal skills and ability to deal with the public.
- Effective decision-making and problem-solving skills.
- Willingness to be part of a team.
Nice To Haves
- More than two years of work-related marketing experience.
- Experience with the latest version of Adobe Creative Cloud Suite, including InDesign, Illustrator, Photoshop, and Premiere Pro.
- Experience with the latest version of Microsoft Office Suite.
- Experience creating professional branding campaigns across multiple forms of print and digital media.
- Experience working with the general public and/or college students to create marketing materials.
- Experience with photography and videography equipment.
Responsibilities
- Assist with creating, developing, and implementing media-related marketing plans.
- Assist in creating communications copywriting.
- Create media messages and advertising.
- Assist with developing marketing plans that increase awareness of the College’s brand, program offerings, and events.
- Assist with evaluating the effectiveness of marketing strategies used in the College’s marketing plan.
- Design and produce a wide variety of printed and digital materials.
- Design and create branding campaigns using graphic design and photography to create advertisements.
- Assist with the College’s social media presence by collaborating with academic programs and College personnel.
- Create content to update the College’s website with the latest news, photos, and videos.
- Create professional-quality photos and/or videos of the College’s programs of study, events, conferences, and student activities.
- Perform other work-related duties as assigned by the supervisor.
Benefits
- Choice of retirement plans: Georgia State Employees’ Pension and Savings Plan or Teachers’ Retirement System.
- Health and flexible benefits insurance options.
- Sick leave and annual leave accruals of 10 hours each monthly.
- 13 state holidays annually.
- One day of telework after six months of employment.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
