Marketing Coordinator

Arizona State University•Tempe, AZ

2d•Onsite

About The Position

Under general supervision, this role provides project management and marketing functions in support of school and department goals, aligning with priorities, time limitations, and funding specifications. The position involves overseeing the onboarding, execution, and fulfillment of advertising services sold to third-party business clients. It also includes managing and supporting a team of Operations Specialists and Creative Specialists (graphic designers, videographers, content creators), overseeing their workflows and ensuring timely and accurate fulfillment of client deliverables and project deadlines. The role contributes to the development and improvement of departmental workflows, procedures, and operational processes. Additionally, it assists with planning and executing departmental and client events, manages the video production studio, ensures documentation of fulfillment, oversees client reporting, and maintains data and file management according to institutional and department guidelines.

Requirements

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Knowledge of marketing practices and principles.
Knowledge of web-based research and reporting tools.
Knowledge of budgeting and accounting principles.
Knowledge of basic project management.
Knowledge of supervisory practices and principles.
Skill in coordinating and prioritizing work and activities of self and others.
Skill in establishing and maintaining effective working relationships.
Skill in both verbal and written communication.
Ability to work in an environment subject to quickly changing priorities, tight deadlines and minimal supervision.
Ability to clearly communicate verbally, read, write, see, and hear to perform essential functions.

Nice To Haves

Skill in social media marketing, platforms, and strategy.
Skill in graphic design and video production and content – preferably within Adobe products.
Ability to stimulate changes in individual, institutional, and corporate behaviors to create a more sustainable environment.
Ability to lead by example in communicating, participating and encouraging support of the institution's sustainability programs.

Responsibilities

Oversee the onboarding, execution, and fulfillment of advertising services sold by the department to third-party business clients.
Manage and support a team of Operations Specialists, including training, task assignment, workload oversight, and ensuring timely and accurate fulfillment of client deliverables.
Manage and lead a team of Creative Specialists (graphic designers, videographers, and content creators), overseeing pre-production, production, and post-production workflows for both internal branding & agency needs and third-party client projects, while ensuring deadlines and quality standards are met.
Contribute to the development and continuous improvement of departmental workflows, procedures, operational processes, and the corresponding management systems that support them.
Assist with planning and execution of departmental and third-party client events, including on-site coordination, day-of setup and breakdown, and activation support.
Manage Student Media’s video production studio, including studio access, equipment usage, and oversight of creative design and video production projects.
Ensure proof of fulfillment for all client deliverables is properly documented, verified, and logged according to department standards.
Oversee client reporting efforts by collaborating with the Operations team to produce accurate post-buy reports upon campaign completion.
Maintain responsibility for data and file management, ensuring all departmental and client files are organized, protected, and handled in accordance with institutional and department guidelines.