Marketing Coordinator

BH Properties•San Diego, CA

16h•$60,000 - $80,000•Onsite

About The Position

The Marketing Coordinator will primarily lead the marketing and events strategy and execution for The Landing (formerly Hazard Center), with the possibility of supporting other properties over time. This highly visible role requires leadership, management, and communication skills and involves working with internal stakeholders, tenants, vendors, and the local community. The coordinator will help develop and execute annual marketing strategies aligned with BH Properties’ investment objectives, leasing strategy, and net operating income goals. The role supports revenue-generating initiatives, tenant campaigns, events, digital engagement, marketing communications, media planning, budget management, and performance reporting for a 414,000-square-foot high-rise office tower and urban retail center in San Diego.

Requirements

Bachelor’s degree in sales, marketing, business administration, or a related field.
Related retail marketing experience with a demonstrated track record of success in urban retail centers and high-profile shopping environments.
Solid knowledge of retail management, marketing, and advertising principles, and a practical understanding of traditional and digital media channels.
Proficiency in social media marketing, including developing and executing content strategies, managing platforms, and monitoring engagement and performance metrics.
Experience with MS Office 365, including MS Teams and other applications, and MS Excel.
Highly organized and detail-oriented, with the ability to manage multiple concurrent projects and achieve goals.
Ability to work comfortably in a collaborative, team-oriented environment.
Exceptional communication and interpersonal skills.
Availability to work evenings and weekends as needed to support and manage scheduled property events and programming.

Nice To Haves

Advanced or graduate degree.

Responsibilities

Plan and execute retail-center events in collaboration with the community and tenants, including holiday programming.
Manage a monthly social media content plan and post consistently on Instagram, Facebook, and TikTok.
Engage with the local San Diego community, including through collaborations with the city and local nonprofits.
Assist in developing and executing a comprehensive annual marketing strategy aligned with investment objectives, leasing strategy, and NOI growth targets.
Help monetize center assets through initiatives such as digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming.
Collaborate with national and local tenants on traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations.
Assist with building and managing the annual marketing budget and deploying funds across events, digital advertising, paid media, experiential programming, public relations, and creative production.
Manage stakeholders and vendors responsible for visual merchandising, event collateral, branding, and signage standards, including storefront presentation, common-area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations.
Lead marketing communications during renovations, redevelopment, or re-tenanting, including shopper messaging, leasing support materials, construction mitigation campaigns, and repositioning narratives.
Assist with media planning and buying strategy across digital, social, out-of-home, streaming, influencer partnerships, and geo-targeted campaigns.
Support digital growth and customer engagement, including social media, influencer collaborations, paid social, email marketing, SMS database growth, CRM data capture, and shopper analytics.
Report on marketing financial forecasts and track KPIs such as traffic, sales trends, campaign ROI, tenant participation, sponsorship revenue, and digital engagement; adjust strategies quarterly based on results.
Attend select conferences and industry events.