Marketing Coordinator

Valsoft Corporation • Indianapolis, IN

3h • Hybrid

About The Position

WSI Technologies provides specialized communication and recording solutions for public safety organizations, government agencies, and mission-critical environments where reliability and responsiveness matter. Their solutions support emergency response teams, dispatch centers, and public sector organizations operating in environments where technology plays a critical role in daily operations and decision-making. WSI Technologies is part of Fluent Software Group (a Valsoft Corporation operating group), a global acquirer and operator of vertical market software businesses. We focus on specialized industries where expertise creates lasting advantages and long-term value. The Opportunity: Marketing Coordinator We’re hiring a proactive and execution-focused Marketing Coordinator to help build and scale the company’s in-house marketing function. This role will play a key part in campaign execution, CRM optimization, content creation, and demand generation within a professional B2B/B2G environment. This is an ideal opportunity for someone who wants direct ownership and impact while working in a fast-moving organization where autonomy, initiative, and hands-on execution are highly valued.

Requirements

• 2–4 years of marketing experience, ideally in B2B or B2G environments.
• Hands-on HubSpot experience including CRM management, sequences, and campaign execution.
• Strong organizational, project management, and marketing execution skills.
• Comfortable working independently as the primary marketing resource within an organization.

Nice To Haves

• Experience marketing to government, public safety, or mission-critical industries.
• Familiarity with Google Ads, LinkedIn Campaign Manager, and digital advertising platforms.
• Experience developing content, case studies, and event/trade show marketing materials.

Responsibilities

• Build and execute digital marketing campaigns through HubSpot, LinkedIn, and Google Ads.
• Develop and optimize CRM sequences, email campaigns, and marketing workflows.
• Support lead generation and brand visibility initiatives across key channels.
• Create marketing collateral including product literature, case studies, social content, and event materials.
• Partner closely with sales leadership to align marketing messaging with customer and market needs.
• Prepare materials and campaigns supporting trade shows, events, and customer-facing initiatives.
• Conduct HubSpot audits and optimize CRM data management and campaign performance.
• Track campaign performance and produce reporting on marketing results and engagement.
• Identify new marketing opportunities and recommend improvements to channel and campaign strategy.

Benefits

• High ownership: help build and shape the organization’s internal marketing function.
• Strong autonomy: highly hands-on role with direct ownership over execution and campaigns.
• Dynamic environment: work within a growing specialized software company with close cross-functional collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed