Marketing Coordinator

Co-Dough LLC•Newport, RI

4d•Hybrid

About The Position

The Marketing & Social Media Lead is Co-Dough's first dedicated marketing hire and is responsible for how the brand shows up across social media, email, partnerships, and events. This role owns content creation, photography, posting, and community engagement, while working under the direction of management on overall strategy. Success in this position requires creativity, strong visual instincts, and organization. Critically, the ability to internalize and execute according to the owner's specific brand voice and preferences is essential for success in this role. This position requires the ability to work independently while collaborating closely with management and occasional outside consultants.

Requirements

2-4 years of relevant experience in marketing, social media, content creation, or a closely related field (internships, freelance, and personal projects count)
Portfolio or examples of social media work — for a brand, organization, or personal project
Strong eye for visuals and comfort shooting photo and short-form video with a phone or basic camera
Strong writing skills — captions, emails, briefs, and brand copy
Self-directed and organized; able to manage a content calendar with light oversight
Comfortable taking creative direction from management while bringing your own ideas to the table
Must be legally authorized to work in the United States
Available to work a full-time hybrid schedule with regular in-person hours at the bakery in Providence
Reliable transportation to and from the bakery
Ability to be on your feet during shoots and events
Comfortable working in and around a food production environment, including allergens (dairy, gluten, nuts, eggs)

Nice To Haves

Familiarity with email marketing platforms, basic editing tools, or design software a plus
Interest in food, hospitality, or small business a plus

Responsibilities

Plan, shoot, write, and post content for Instagram and TikTok
Maintain a consistent posting cadence aligned with brand voice and visual identity
Manage community engagement — respond to DMs quickly, comments, and tags
Track performance and adjust based on what's working
Shoot product, behind-the-scenes, and short-form video content in the bakery
Edit photos and videos for social, email, and other brand uses
Maintain an organized library of brand photo and video assets
Build and grow Co-Dough's email list
Design, write, and send a regular newsletter (weekly or biweekly)
Manage the email platform and segmentation as the list grows
Identify and cultivate relationships with local businesses, creators, and community organizations
Coordinate occasional in-person events, pop-ups, and brand collaborations
Represent Co-Dough at community moments and capture content from them
Help maintain visual and voice consistency across all customer-facing channels
Work with management on quarterly priorities and seasonal campaigns