Marketing Coordinator

Smile Brands•Los Angeles, CA

5d•Hybrid

About The Position

Smile Brands is one of the largest providers of dental support services in the United States, proudly supporting 600+ affiliated practices across 30 states. Known for its award‑winning culture, Smile Brands has been recognized as a Best Place to Work by Glassdoor, Comparably, the Stevie® Awards, and more. Our mission is simple: Deliver Smiles for Everyone®—and that includes our team. TLC for Smiles is a growing, community‑focused dental practice specializing in pediatric dentistry and orthodontics—including braces and Invisalign—for patients of all ages, with general dentistry services for adults. We’re seeking a Marketing Coordinator to support our TLC for Smiles locations by driving local growth through community engagement, event marketing, and digital outreach. This role is ideal for someone who enjoys being out in the community, building relationships, and seeing the direct impact of their marketing efforts.

Requirements

1 year + experience in marketing, community outreach, or event coordination
Ability to commute locally and attend events, including some evenings and weekends
Strong working knowledge of Microsoft Office applications
Comfortable creating content and engaging across social media platforms
Organized, proactive, and comfortable working independently in the field

Nice To Haves

Prior experience working in a dental or medical office is a plus

Responsibilities

Analyze the local marketplace to identify key target audiences and growth opportunities for TLC for Smiles
Develop and execute outreach strategies to engage schools, daycares, PTAs, after‑school programs, extracurricular organizations, mom groups, gyms, medical spas, plastic surgeons, and other referral partners
Plan, organize, and represent TLC for Smiles at community events, school fairs, and local activities, including setup and breakdown
Create and manage community marketing routes, schedules, and recurring outreach plans
Partner with office leadership to coordinate staff participation for events and community initiatives
Design and coordinate marketing placements such as school yearbook ads, folders, banners, flyers, and event signage
Manage ordering and inventory of business‑to‑business marketing materials including toothbrush kits, pouches, brochures, business cards, and promotional swag
Ensure TLC for Smiles is professionally and consistently represented across all offline marketing efforts
Own day‑to‑day digital marketing efforts, including email and SMS campaigns
Monitor, respond to, and engage with patients on Google, Yelp, and social media platforms
Oversee social media content creation and posting (primarily Google and Facebook)
Serve as the primary liaison with digital advertising vendors to support new patient acquisition
Track and update referral activity and referral sources, including pediatric and orthodontic new patients
Document daily marketing activity, events, and outreach results (contacts, materials distributed, engagement outcomes, and patient conversions)
Evaluate marketing systems and pull key performance indicator reports
Maintain and update marketing calendars, including Google and Eaglesoft calendars for both locations
Track marketing expenses and reconcile monthly submissions