Marketing Coordinator

Peoples Bank•Munster, IN

4d•Onsite

About The Position

Oversees the daily marketing and communication functions of the department in a manner consistent with the corporate mission, values, and Bank brand. This role utilizes a strong understanding of marketing principles and effective communication practices to support the execution of advertising, branding, and public relations initiatives that drive the Bank's strategic goals.

Requirements

Bachelor's degree in marketing, communications, public relations, journalism, business, or related field necessary.
Minimum two years of previous applicable marketing. Communications and/or journalism experience required.
Required proficiency in graphic design and layout, with the ability to develop, modify, and finalize print-ready marketing materials in alignment with brand standards and production requirements.
Excellent written and verbal communication skills, including solid presentation skills.
Strong interpersonal skills who can interact as a team player effectively with staff and management across all departments.
Possesses computer proficiency, particularly in Microsoft Word, Excel, Power Point, Illustrator, InDesign and Photoshop.
Strong project management skills; able to prioritize and successfully handle multiple projects simultaneously.

Nice To Haves

Knowledge of the banking industry and familiarity with Bank products and services is strongly preferred.

Responsibilities

Develops and/or coordinates the production of marketing collateral materials, such as product cards, as well as print and digital advertising, and any materials that promote Bank-sponsored events and programs. (e.g., designing flyers, signage, eBlasts, etc.)
Serves as the liaison between Marketing and the Sales teams to ensure they have all necessary materials and promotional items needed. Support the sales teams by creating customized marketing collateral, presentations, and client-facing materials
Designs and produces marketing and sales materials using Bank software platforms (e.g., Salesforce Marketing Cloud, Surefire, etc.)
Develops and produces executive-level communications on behalf of Bank leadership, including customer-facing letters, speeches, and articles. Ensures all content is clear, accurate, and aligned with the Bank's brand voice, strategic messaging, and regulatory requirements. Translates complex information into effective, audience-appropriate communications that support customer engagement and the Bank's reputation.
Prepares and disseminates press releases to media to enhance community awareness of the Bank. Helps plan, create and execute marketing communications plans and public relations efforts to promote the Bank brand and increase awareness of the Bank's products and services.
Supports and promotes the Bank's culture through effective internal communication strategies and practices. Develops and delivers clear, consistent messaging to employees, ensuring alignment with organizational values and objectives. Reviews and edits internal communications for clarity, accuracy, brand consistency, and compliance prior to distribution. Serves as a resource to staff in crafting effective communications that reflect the Bank's voice and reinforce a positive, unified workplace culture.
Assists with the development of short- and long-term marketing goals for the department that impact market share, and the profitability of products/services and customer relationships.
Builds relationships with, and provides project direction to, third-party marketing service providers such as advertising agencies, designers, printers and promotion companies.
Collaborate with internal departments to support product promotions, sponsorships, events, and community initiatives.
Works on other projects when needed.