Marketing Coordinator

RC Mowersβ€’Suamico, WI
β€’Hybrid

About The Position

RC Mowers is seeking a Marketing Coordinator to manage and execute a variety of marketing-related activities. This role is responsible for coordinating campaigns, content, tradeshows, website publishing, asset development, and maintaining the marketing projects calendar. The position offers opportunities for growth and increased responsibility over time. The Marketing Coordinator will report directly to the CEO and collaborate closely with an external marketing agency for strategy and guidance, translating this direction into executed marketing efforts. This includes managing campaigns, content updates, tradeshow support, vendor coordination, branded materials, and ensuring project timelines are met. Collaboration with internal departments like Engineering, Service, and Sales is crucial for new product launches and promotional material development. A typical week involves diverse tasks such as coordinating tradeshow logistics, reviewing agency deliverables, publishing website content, sourcing branded merchandise, and preparing for campaign launches. The role requires managing multiple concurrent projects and adapting to shifting priorities.

Requirements

  • 2-4 years in marketing coordination or a similar execution-heavy role.
  • Strong project management instincts.
  • Clear written and verbal communication skills.
  • Comfort working with senior people inside and outside the company.
  • Comfort managing deadlines and shifting priorities without losing footing.
  • Familiarity with social platforms and basic marketing tools.

Nice To Haves

  • B2B, industrial, landscaping, or equipment industry experience.
  • WordPress, Canva, and marketing automation tools.
  • Tradeshow or field marketing support.
  • Agency-side experience or experience working closely with an outside agency.

Responsibilities

  • Coordinate timelines, status, and follow-through across all marketing projects.
  • Serve as the day-to-day point of contact with the marketing agency and other vendors.
  • Review deliverables for quality, accuracy, and brand consistency.
  • Keep internal teams informed on marketing initiatives, launches, and timelines.
  • Build and document internal processes to make marketing repeatable.
  • Maintain and execute the content calendar.
  • Publish and update website and blog content (WordPress).
  • Update templated materials in Canva.
  • Monitor day-to-day social media activity (LinkedIn, YouTube, etc.) and route opportunities.
  • Research industry publications, associations, and sponsorship opportunities.
  • Evaluate print and digital advertising options; coordinate contracts, insertion orders, and deadlines.
  • Build and maintain targeted industry lists (contractors, municipalities, dealers, etc.).
  • Track ad performance and manage vendor relationships.
  • Coordinate tradeshow logistics with the Sales Operations Manager (booth, signage, shipping, readiness).
  • Support pre-event marketing and post-event follow-up.
  • Coordinate photo and video production with internal teams and external vendors.
  • Source and order branded merchandise to company standards.
  • Keep marketing assets organized and accessible to the team.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with company match
  • Paid vacation
  • Sick leave
  • Disability insurance
  • Life insurance
  • Accident insurance
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