Marketing Coordinator

Worcester Center for Performing Arts Inc•Worcester, MA

9h•Onsite

About The Position

The Marketing & Communications department is responsible for generating earned revenue, supporting contributed income, and maintaining our brand through the content distributed and published by The Hanover Theatre (THT). Every member of our team supports the sales and strategic goals of THT by being well-informed, detail-oriented, and resourceful in our daily tasks. Every member of our team strives to exemplify our values and behaviors as brand ambassadors for The Hanover Theatre and Conservatory for the Performing Arts. The Marketing Coordinator provides day-to-day support to the Marketing & Communications team, with primary ownership of email marketing and paid digital campaign production. This role supports the execution of revenue-generating marketing campaigns through email marketing, digital advertising, CRM audience segmentation, campaign asset management, and design support. The Marketing Coordinator works closely with the Senior Manager of Marketing and Creative Services Manager to ensure campaigns are launched accurately, on time, and aligned with organizational goals. This role helps ensure campaigns and promotions run smoothly and supports the organization's overall brand, audience engagement, and revenue goals. The role is part of a collaborative and fast-paced team environment and requires strong communication skills and attention to detail.

Requirements

Ability to work approximately 40 hours per week, Monday through Friday, with occasional evening and weekend hours as needed to support events or campaigns.
Strong proficiency in English—able to read, write, and communicate clearly and effectively, both verbally and in writing.
Proficiency in Adobe Creative Suite (particularly InDesign and Photoshop), Canva, and Microsoft Office.
Ability to adapt creative assets—including graphics, copy, and short-form video—for multiple marketing channels while maintaining brand standards and meeting platform specifications.
Comfort using CRM, email marketing, and digital asset management platforms, along with other web-based marketing tools.
Strong organizational skills and ability to manage multiple projects and deadlines in a fast-paced, detail-oriented environment.
Excellent time management and proofreading skills, with a strong eye for visual and written accuracy.
Ability to think critically and problem-solve using logic, creativity, and sound judgment.
Comfortable working independently and collaboratively across departments with professionalism, tact, and a solutions-focused mindset.
Ability to move throughout the theatre, Conservatory, and office spaces and perform job duties for extended periods.
Ability to lift and carry up to 20 pounds when supporting promotional or event materials.
Visual acuity for close-range tasks, including design work and proofreading.
1-2 years of relevant experience in marketing, communications, digital content production, or graphic design (internships included).
Proficiency in Microsoft Office and familiarity with design platforms like Canva and Adobe Creative Suite (InDesign/Photoshop).
Strong writing, editing, and proofreading skills with attention to detail and tone.
Ability to manage multiple tasks, meet deadlines, and work collaboratively across teams.

Nice To Haves

Experience creating digital marketing assets for email, web, print, and paid advertising campaigns a plus.
Experience with email marketing platforms and/or CRM systems a plus (e.g.,AudienceView, Critical Impact, Mailchimp, Constant Contact, or similar).
Experience with or interest in digital advertising platforms (Meta or TikTok Ads Manager) a plus.
Interest in the performing arts or nonprofit marketing is preferred.

Responsibilities

Create, design, schedule, and manage promotional and informational email campaigns, including copy, graphics, audience segmentation, and testing, for performances, programs, and events across all venues.
Pull targeted, segmented audience lists from AudienceView(CRM) to support email campaigns.
Manage the email marketing calendar and send schedule, balancing frequency, timing, and priority across departments.
Serve as the primary point of contact for other departments requesting email sends, gathering copy, assets, and timing needs, and coordinating approvals.
Track and report on email campaign performance metrics as requested.
Assist with the execution of marketing campaigns for performances, educational programs, events, and community initiatives across all venues.
Write, edit, proof, and adapt promotional copy for email campaigns, paid digital advertising, print materials, and other marketing collateral.
Pull targeted CRM audience lists to support paid digital advertising, direct mail, and other marketing campaigns.
Create and adapt paid digital campaign creative assets, including headlines, ad copy, descriptions, images, video assets, and graphics, for Meta, TikTok, Google Display, YouTube, Native, Search, and other digital advertising campaigns.
Create and adapt graphic assets for email marketing, paid digital advertising, website, and print materials while maintaining brand standards and campaign consistency.
Edit short-form video assets for digital advertising and other marketing campaigns using existing footage and show materials.
Assist in uploading and optimizing images, videos, and other media for email and digital advertising use.
Assist in proofreading webpages, printed materials, emails, and other promotional content for accuracy, grammar, and brand alignment.
Organize marketing files and support general department operations.
Provide support to the Creative Services Manager and the Senior Manager of Marketing in executing campaigns and marketing initiatives as needed.
Adhere to the organization's values at all times and in all interactions with staff, volunteers, and members of the public.
Fully comply with the organization's rules and regulations for the safe and efficient operation of all spaces.