Marketing Coordinator

Houston Eye Associates•Houston, TX

8d•Onsite

About The Position

This role is responsible for managing the company's social media presence, creating engaging content, and supporting marketing initiatives across various channels. The Marketing Coordinator will partner with clinic locations and the optical team to ensure brand consistency and drive engagement and sales. This position involves a mix of content creation, digital marketing, print production, and strategic planning.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).
Three to five years of marketing experience with a strong social media and digital content portfolio.
Demonstrated graphic design skills with proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
Experience creating short-form video content and reels.
Comfortable managing vendor relationships and external creative and digital partners.
Strong project management skills with the ability to balance multiple concurrent initiatives.
Excellent written and verbal communication skills.
High attention to detail and strong organizational skills.

Nice To Haves

Healthcare, optical, or multi-location retail marketing experience.
Familiarity with HIPAA-compliant marketing practices.
Working knowledge of geofencing, SEM/SEO, paid social, and digital advertising platforms.
Experience with website CMS platforms such as WordPress.
Photography and basic video editing skills.

Responsibilities

Manage HEA's social media presence on Facebook, Instagram, TikTok, and LinkedIn, including content calendar, posting, and community engagement.
Partner with clinic locations to capture location-specific content, provider features, and patient stories.
Create original graphics, reels, short-form videos, and static posts using Canva and Adobe Creative Suite.
Monitor social media performance analytics and adjust strategy based on engagement, reach, and conversion data.
Stay current on social media trends, platform updates, and healthcare/retail marketing best practices.
Partner with the optical team on branding, promotional campaigns, and frame line launches.
Develop in-store signage, point-of-sale materials, social content, and digital promotions to drive optical sales.
Coordinate seasonal and trunk show promotions across optical locations.
Support brand consistency between the medical practice and the optical retail experience.
Design and produce in-house marketing collateral, including flyers, brochures, signage, patient education pieces, and event materials.
Maintain brand standards across all printed and digital assets.
Manage print vendor relationships, proofs, production timelines, and distribution to clinic locations.
Build and refine reusable templates for organization-wide use.
Serve as the internal point of contact for the company website and external web vendors, coordinating updates and content additions.
Partner with digital vendors on geofencing, paid social, display, and other digital advertising campaigns.
Support SEO and SEM efforts and monitor performance across digital channels.
Maintain accurate online listings, directories, and review platforms across all clinic and optical locations.
Contribute to overall marketing strategy, campaigns, and annual planning.
Partner with clinic-level staff across locations to roll out marketing initiatives consistently.
Track campaign performance and prepare reporting for the executive team.
Identify opportunities to strengthen HEA's market position and patient and customer engagement.
Perform other duties as assigned.