Marketing Coordinator

Whole Woman's Health LLC • Charlottesville, VA

13d • $45,000 - $55,000 • Remote

About The Position

Whole Woman’s Health is a group of abortion clinics and a nationwide virtual abortion provider offering abortion procedures up to 24 weeks, medication abortion on-site and by mail, birth control, and additional gynecological services. We are headquartered in Charlottesville, VA, and operate clinics in Charlottesville; Alexandria, VA; Baltimore, MD; Minneapolis, MN; and Albuquerque, NM. We offer abortion pills by mail in 10 states.

We are seeking a Marketing Coordinator to drive patient acquisition and support clinic growth across our five clinics and virtual care operations. This role is embedded within the clinic operations team will partner with primary responsibility for driving increased patient census, appointment volume, and revenue performance. The Marketing Coordinator will partner closely with the clinic operations team to create, execute, and benchmark targeted, data-informed marketing strategies that ensure patients can find, trust, and access care through WWH.

This is an excellent opportunity for a creative, results-driven, and energetic marketing professional with a deep commitment to making safe, affordable, quality abortion care accessible to all. Title and compensation will be determined based on experience and qualifications. The ideal candidate will have demonstrated experience and/or interest in the following areas of focus:

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field
• 2-4 years of marketing experience, preferably in a health care or patient-facing setting
• Willingness and ability to travel to clinic locations
• Excellent written and verbal communication skills, with a strong attention to detail
• Experience managing digital platforms for a brand or organization, including online reputation management
• Basic understanding of SEO, paid social, digital analytics, and performance reporting
• Proficient in Microsoft Office Suite and working knowledge Canva and WordPress
• Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment
• Comfortable collaborating cross-functionally with clinical teams, agencies, and leadership
• Self-starter with a proactive mindset and a willingness to learn
• Must possess the ability and capability to perform any task in the office.
• Must have excellent visual and hearing acuity.
• Ability to work effectively in a fully remote environment, managing time, priorities, and projects with minimal supervision.
• Strong written and verbal communication skills to collaborate with colleagues, leadership, and external partners across multiple states.
• Comfort with using new or different communications and IT tools as needed.
• Ability to balance multiple deadlines in a fast-paced environment, while staying adaptable to shifting priorities.
• Commitment to creating a professional, distraction-free workspace that supports productivity and confidentiality.

Responsibilities

• Execute marketing initiatives designed to increase patient appointments, census, and service utilization
• Align marketing activities with clinic-specific goals, capacity, and revenue targets
• Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities
• Participate in regular clinic and operations meetings
• Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows
• Develop clear, accurate, and stigma-free content for digital and print channels and collateral
• Create in-clinic marketing and patient education materials as needed
• In partnership with WWH’s digital advertising partner, support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram)
• Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels)
• Ensure strong visibility across search, maps, and online directories
• Maintain and update website content, including clinic pages, service descriptions, and photography
• Optimize user experience to improve conversion from search to appointment
• Support and benchmark SEO and local search strategies
• Monitor and respond to patient reviews and inquiries with professionalism and sensitivity
• Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior
• Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership
• Use data to continuously refine and improve marketing efforts

Benefits

• A competitive salary, commensurate with experience.
• 401(k) plan with a 3% company match.
• Flexible work hours and family support programs
• Additional perks, including employee discounts, and virtual team-building activities.
• A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people.
• Company laptop and cell phone provided by employer.
• Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance.
• Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs. Also includes a Basic Term Life and AD&D Insurance with $25,000 in coverage.
• Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level