Marketing Coordinator

Cansel • Richmond Hill, ON

6h • Hybrid

About The Position

BuildingPoint Canada is seeking a driven, creative, and commercially minded Marketing Coordinator to manage its marketing functions end-to-end. This is a high-impact role where you will be the primary marketing lead, responsible for setting strategy, creating content, running campaigns, and building a sales pipeline. You will collaborate with the Cansel Group shared services team, including project managers, graphic designers, translators, and creative specialists, to maximize impact while maintaining lean operational expenses. The core objective of this role is to generate qualified leads and build an attributable pipeline for BuildingPoint Canada.

Requirements

• 3–5+ years in a marketing coordinator, specialist, or equivalent role.
• Hands-on HubSpot experience (campaigns, workflows, lead scoring, reporting).
• Salesforce familiarity (maintaining pipeline data and CRM integrity).
• Proven SEO and AEO skills, understanding of search engines (including AI-powered search).
• Strong copywriting and content creation skills across multiple formats and audiences.
• Social media strategy and execution, particularly LinkedIn for B2B audiences.
• Ability to brief and manage creative resources independently.
• Data literacy: tracking, interpreting results, and optimizing campaigns.
• Ownership mentality, urgency, proactive problem-solving, and a self-starter attitude.

Nice To Haves

• Experience in B2B, technology, construction, or geospatial/surveying industries.
• Proficiency with AI tools such as HeyGen, ChatGPT, Canva AI, or CapCut.
• Basic video production and editing skills.
• Google Ads and/or LinkedIn Ads certifications.
• WordPress or similar CMS experience.
• Bilingual (English/French).
• Experience with product photography or visual asset creation.

Responsibilities

• Define and execute BuildingPoint Canada's integrated marketing strategy across digital, social, and professional networks, focusing on lead generation.
• Manage SEO and AEO, including keyword strategy, on-page optimization, and content creation for AI-powered and traditional search.
• Plan, launch, and optimize paid and organic campaigns on platforms like LinkedIn, Google, and Instagram, targeting the construction and geospatial tech industries.
• Manage and grow BuildingPoint Canada's presence on LinkedIn and other platforms, including content calendar, engagement, and community building.
• Brief and coordinate shared services (designers, translators, project managers) to produce marketing assets efficiently.
• Build and maintain HubSpot workflows, email sequences, and lead nurture programs, ensuring clean CRM data in Salesforce.
• Produce compelling content, including copy, video scripts, case studies, landing pages, and thought leadership pieces, for the construction, surveying, and geospatial industries.
• Track campaign performance against KPIs (MQLs, CPL, pipeline contribution) and provide clear reporting with actionable recommendations.
• Support event marketing, trade shows, and partner co-marketing initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed