Marketing Coordinator

Peterson Tractor Company•San Leandro, CA

8d•$32 - $37•Onsite

About The Position

Peterson Cat has a need for a Marketing Coordinator at our San Leandro, CA location. This position assists with coordinating and directing of the advertising and marketing programs. Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. At Peterson, our vision is to be our customers’ first choice. We provide a family-oriented environment that promotes safety, personal growth, and professional achievement. We offer competitive wages, generous benefits, and room to grow within the company. If you want to work side-by-side with others who are passionate about customer service, consider joining the team!

Requirements

Associates Degree from a fully accredited college; and a minimum of 2 years of directly related experience in marketing coordination, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.
Must maintain a valid driver’s license and satisfactory driving record

Responsibilities

Assist in the implementation of corporate marketing and promotion programs, including the use of all applicable outside sources and inside media and writing content for marketing communications
Conduct special market research as requested; analyze collected information, develop reports and recommendations.
Plan, organize, and attend trade shows, employee or customer meetings, special events, and open houses; travelling as needed.
Keep current on developments in related fields and or related company policies and procedures.
Obtain and administer all CAT Co-Op accounts and implement related marketing plans.
Administer and maintain all customer databases within DBS.
Make available all customer mail lists, product ownership lists, and other demographic information.
Convert merchandising with customers' databases for new Customer Relationship Management (CRM) system.
Maintain all account information in new CRM system.
Develop and maintain corporate customer satisfaction program.
Capture and edit photos and videos to be used for marketing and promotional content.
Operate personal vehicle as needed to visit branch locations or customers and perform other essential job functions.
Maintain punctual, regular, and predictable attendance.